LONDON--(BUSINESS WIRE)--Today leading global forex broker Alpari announced a historic partnership with the iconic east London football club West Ham United. The agreement will see the association of Alpari companies worldwide become the club’s new Principal Sponsor – including the Alpari logo on the front of the famous claret and blue shirt – from the start of the 2013/14 season.
Alpari and West Ham United marked the signing of the new partnership with a live event on the Alpari trading floor. Sam Allardyce, Kevin Nolan, Matt Jarvis and Joe Cole competed against each other in a currency trading contest that brought the worlds of football and online trading together.
Renewed commitment
This three-year, multimillion-pound deal will see “Alpari FX Trading” feature on West Ham United’s team kit and apparel. This adds to the existing naming rights of the Alpari Stand and branding at the Boleyn Ground.
The Alpari companies provide 207,000 global clients with a cutting-edge online trading service. Leading providers of the popular MetaTrader platforms, the companies have been loyal supporters of West Ham United since 2011 when they partnered with the club initially as an Official Sponsor.
The new agreement comes at a hugely exciting time for the east London club. Having returned to the Barclays Premier League this season, they have played their last eleven games in front of sell-out crowds.
Daniel Skowronski, Chief Executive Officer, Alpari (UK) Limited, commented: “Alpari is a leading global forex trading provider with significant growth ambitions. The Barclays Premier League is a truly global phenomenon with broadcast distribution now reaching in excess of 700 million households per season. Taking our partnership with West Ham United one stage further to Principal Sponsor was a logical step as we continue to build awareness for our products on the world stage.”
Karren Brady, Vice Chairman, West Ham United, said: “We are enthused and excited to enter into this new partnership with Alpari. This landmark deal, along with a host of other significant strides forward our business has made recently, is yet further evidence of the growth we have witnessed and I can only see things getting better.”
Alpari Live Trading Contest
At today’s contest, Kevin Nolan demonstrated that he’s not just an excellent captain. He remained cool when the markets heated up and won the contest with a balance of GBP4,457 in virtual money. Kevin said, “I’ve never traded currencies before and I found it quite easy to understand how the trading platform works and how you place trades. Had I traded with my money, I would have done a bit more market research and I think I wouldn’t have taken such big stakes. However, even with virtual money you feel your pulse racing and it was good fun.”
As a prize, Alpari will donate GBP5,000 in Kevin’s name to the West Ham United Academy of Football, where the money will help young talents achieve more in football.
Ends
Notes to Editors:
About the association of Alpari companies
Alpari serves global clients from offices in over 20 countries. Locations include London, New York, Tokyo, Shanghai (Representative Office), Dubai, Moscow, Mumbai and Frankfurt. Combined, the companies have a total of 207,000 clients and average daily trading volumes of USD9.4 billion. (October 2012)
Alpari is a service led forex broker offering cutting-edge trading technology and free research and training packages. Alpari provides forex trading services worldwide on a range of trading platforms, including the popular MetaTrader 4 (MT4).
Alpari has been working with the developers of the MT4 platforms since the beginning and that is why they are able to offer you a unique trading package on the platform. Trading accounts start from USD200 and you can use software programmes called Expert Advisors to automate your trading strategies.
Alpari has a dedicated global sponsorship programme because we believe in sharing our passion with individuals, teams and supporters who value excitement, determination and loyalty as highly as we do. Our global sponsorship portfolio helps us reach out to traders and potential traders in key regions around the world. Some of our high-profile sponsorships include:
- Principal Sponsor of West Ham United FC
- Title Sponsor of the Alpari World Match Racing Tour, the prestigious international sailing series
- Official Sponsor of the legendary Madison Square Garden arena and the official partner of the New York Knicks and New York Rangers
- Official Sponsor of young chess grandmaster Sergey Karyakin
- Official FX Partner of the UAFA Club Cup and Official Sponsor of the GCC Champions League in the Middle East
For more information visit alpari.com/sponsorship
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