DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/jzs6tg/global_virtual) has announced the addition of the "Global Virtual Events Market 2012-2016" report to their offering.
TechNavio's analysts forecast the Global Virtual Events market to grow at a CAGR of 53.10 percent over the period 2012-2016. One of the key factors contributing to this market growth is the demand for high attendance in events. The Global Virtual Events market has also been witnessing the emergence of hybrid events. However, the lack of proper marketing objectives could pose a challenge to the growth of this market.
The key vendors dominating this market space are ON24 Inc., InterCall Inc., INXPO Inc. and 6Connex Inc.
The other vendors mentioned in the report are Social27, Altadyn Corp., Communique Conferencing Inc., IMC Business Global plc, Expos2 Inc., Ubivent Gmbh, Computer Generated Solutions Inc., Onstream Media Corp., and HyperFair Inc.
Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: ''The increased penetration of technologically advanced smartphones has helped virtual events platform providers to improve the adoption of virtual events. There is an emergence in the use of mobile devices in order to increase interaction with end-users. Mobile apps are being developed that can provide real-time information about virtual events. Such apps will enable event participation for visitors even if they do not have a computer in their vicinity. In addition, these mobile apps will provide an instant chat option to link exhibitors directly to visitors. Furthermore, by using these apps, organizers will have access to the real-time behavior of the visitors at the event. Using this feature, organizers will be able to determine the likes and dislikes of visitors through their mobile usage.''
According to the report, one of the major drivers is the demand for high attendance in events. The advancements in technology and the internet are helping organizations to improve attendance at their conferences, tradeshows, and meetings through offering these events as virtual events. Virtual events provide ease of participation to users, which is why most organizations are adopting virtual events to increase the number of visitors.
For more information visit http://www.researchandmarkets.com/research/jzs6tg/global_virtual