ITB Berlin 2013: High demand from the Middle East, Asia and South America

BERLIN--(BUSINESS WIRE)--Worldwide demand for floor space at ITB Berlin is high, no more so than from exhibitors representing Arab and Asian countries and South America. To date, around 180 exhibiting companies from the USA have registered to take part in the world’s leading travel trade show, including every state that markets itself internationally as a tourism destination.

The Travel Technology Hall (Hall 6.1) is already booked up and features leading companies in this market. At the eTravelWorld experts will be giving lectures and workshops debating the latest social media and mobile travel services topics. The Gay &Lesbian Travel section in Hall 2.1 is also set to expand.

David Ruetz, head of ITB Berlin: “Despite the economic difficulties around the world ITB Berlin is a place where the global trade industry can still do good business. The high level of demand from emerging destinations such as Asia and South America and the growth of popular markets such as Travel Technology are proof of how stable the global travel industry is.“

A wide range of destinations

Good news from South America as well: all of its nations are represented at the travel trade show. Newcomers to ITB Berlin 2013 include South Sudan, which gained independence from Sudan on 9 July 2011 and is represented alongside other African countries. Arab countries such as Egypt, Jordan, Israel, Morocco, Tunisia, the United Arab Emirates and Libya have already booked their places at the world’s largest travel trade show. Iraq occupies an even larger stand than last year. Yemen is back after an absence from ITB Berlin. Asian countries, including Indonesia, the Philippines, Taiwan and China are represented on larger stands. Indonesia, the partner country of ITB Berlin 2013, is represented in Halls 26 and 4.1, where visitors can watch colourful stage events. Hall 5.2b is fully occupied with India’s displays and a number of Indian exhibitors have moved to Hall 5.2a, where the state of Uttarakhand is represented for the first time. Destinations such as Nepal and Bhutan are becoming increasingly popular and can be found in Hall 5.2a along with various independent exhibitors. After a number of years hosting their own stands Australia and New Zealand are combining again to present a joint display in 2013. For more information: www.itb-berlin.com.