TORRANCE, Calif.--(BUSINESS WIRE)--Smack Sportswear (OTCBB: SMAK), the leading brand of custom team and beach active apparel, today announced a partnership with ABC’s hit primetime reality series, The Bachelor.
Smack Sportswear will be debuting its 2013 line of bikinis, boardshorts and casual wear, on The Bachelor, which is viewed by over 30 million people and is scheduled to air Monday, January 21st, 2013, on ABC. The episode will feature a special group date where select bachelorettes spend a day at the beach and compete in a game of beach volleyball to win a date with the newest Bachelor, Sean Lowe.
The match took place in late October on Zuma Beach, Malibu, on a day that should be the envy of the rest of the country, which is currently buried under snow and freezing temperatures.
“I can’t think of a better way to show off our new 2013 Summer line, than having twelve beautiful ladies (and one handsome leading man) playing a game of beach volleyball in sunny, 85 degree weather,” said Smack Sportswear CEO, Bill Sigler. “The Bachelor and Bachelorettes loved our bikinis and boardshorts … in fact many asked if we had extras that they could take with them. We are very excited that the rest of the world will get to experience what we do daily here in So Cal, and expect they too will love our active beachwear displayed on the show,” continued Sigler.
In addition to designing apparel for the episode, the Smack team set-up the volleyball court (with the Malibu mountains and Pacific Ocean as the backdrop), and ran the volleyball match. The team constructed custom signage and brought along two of Smack’s top athletes, professional beach volleyball champions Jenny Kropp and Tyra Turner, to serve as coaches for the teams. In addition, Mr. Sigler served as the match’s sole referee and judge.
About Smack Sportswear
Smack Sportswear is the leading brand of custom designed team and beach active apparel, with its primary focus on volleyball. Smack manufactures its Southern California inspired apparel in its headquarters, only five miles from the home of beach volleyball. This allows Smack to offer its customers world-class responsiveness, supply chain excellence, and un-compromised quality. Some of the top pros not only design, but also test the product before it’s distributed. With many competitive advantages, Smack is poised to be a leader in the athletic apparel market. For more information, visit www.SmackSportswear.com.
About The Bachelor
On ABC’s hit primetime reality series The Bachelor, one lucky man is offered the chance to find true love. A single and eligible Bachelor embarks on a romantic journey, getting to know a bevy of beautiful bachelorettes, gradually narrowing the field to the one woman to whom he may propose marriage in the dramatic season finale. Hosted by Chris Harrison, The Bachelor is produced by Next Entertainment in association with Warner Horizon Television.
This season on The Bachelor, Sean, 29, the successful Dallas businessman and entrepreneur who charmed fans while wooing Bachelorette Emily Maynard, meets 26 potential soul mates and gets another shot at love as the Bachelor. Sean was blindsided in the Caribbean island of Curaçao when Emily rejected him, and viewers saw the devastated Sean wrestling to make sense of her decision. Thankfully, Sean did not give up on his dream of love and he now knows with certainty that the time is right for him to risk it all again to try to find the right woman.
The 17th season of The Bachelor, from Warner Horizon Television, airs Mondays 8/7c on ABC. For more information on The Bachelor, visit http://abc.go.com/shows/the-bachelor.