Vibram FiveFingers® Gets Grounded on Pinterest

CONCORD, Mass.--(BUSINESS WIRE)--Vibram FiveFingers®, a pioneer in minimalist footwear, today launched a “Pin It to Win It” contest inspiring users to “Get Grounded” and pin what inspires them to stay active and fit on Vibram’s Pinterest contest board for a chance to win an assortment of the latest FiveFingers.

To enter the contest, simply visit the #GetGrounded board on Vibram FiveFingers’ Pinterest page and re-pin and re-caption any image to reflect how you stay motivated and grounded in your workouts. Make sure to use the #GetGrounded hashtag to be entered to win.

Vibram will select three semi-finalists winners each week throughout the duration of the four week contest. Those semi-finalists will be featured on a separate pinboard, where community members will vote for their favorite pin by liking or repinning to their own Pinterest profile. The winner will receive six additional pairs of Vibram FiveFingers and will be featured across Vibram’s social channels. The contest runs from Tuesday, January 15^th to Tuesday, February 19^th, so get pinning!

The #GetGrounded Pinterest competition is just one component of Vibram’s greater initiative to motivate and inspire their community to stay active and centered with their workouts. To support that message, Vibram has also created an inspirational video that pays tribute to all those who desire to start a fitness routine, as well as individuals who use it to stay grounded in life. So tell us, how do you get grounded?

About Vibram: Vibram® is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world’s greatest outdoorspeople and athletes. Vibram soles have set the standard since Vitale Bramani created mountaineering’s first rubber lugged sole in the late 1930’s. Vibram soles have gone on to conquer Mt. Everest, K2 and a host of the world’s tallest peaks. Today, the company works with premium brands including La Sportiva, Lowa, Merrell, New Balance, Red Wing, Scarpa, The North Face, Timberland, Vasque, and many more.

In 2005 FiveFingers was introduced to the market as a shoe that allows the foot to move naturally. They allow the body to operate as if it was barefoot while protecting it with a Vibram rubber sole. This sole is built with unmatched rubber compounds allowing it to have maximum flexibility as well as protect, even in its thin nature. As a result the body can feel the earth beneath it unlike any other footwear on the planet.