Pinnacle Family of Companies Concludes Successful 2012, Prepares for Strategic Growth in 2013

Strengthening of executive leadership and enhancement of institutional services to be key highlights

DALLAS--()--Pinnacle Family of Companies (Pinnacle), a national real estate management firm, today released strategic initiatives for 2013, and its 2012 year in review, showcasing the company’s accomplishments.

As Pinnacle continues to invest in the future of the organization, Rick Graf was named Chief Executive Officer, effective Jan. 1, 2013. Serving as President since 2008, he is responsible for strategic planning, growth of the company, as well as driving Pinnacle’s core values.

In 2012, Pinnacle named Larry Goodman Chief Operating Officer and promoted Eric Schwabe to Executive Vice President. In addition to his oversight of Pinnacle’s West region, Schwabe will assist in strategic planning and client development. Other promotions of Pinnacle veterans include Tom Backstrom to Senior Vice President of Pinnacle’s Central North Region, Deanne Davis to Senior Vice President of Compliance and Internal Audit, Sally Milton to Senior Vice President of Client Reporting, and Woody Stone to Senior Vice President of Operations.

“We added a number of talented and experienced associates to the company in 2012, as well as expanded the roles of several leadership team members. We look forward to everyone’s contributions in the coming years,” said Rick Graf, President and Chief Executive Officer.

As part of enhancing their operations platform, Pinnacle modified its marketing and training platforms to better serve clients. The property level marketing team, now led by Woody Stone, aims to combine operational and systems training to provide associates a more robust platform to optimize property performance. In 2013, Pinnacle will continue to explore potential operating system updates that will provide residents and clients with an enhanced offering of services.

In mid-2012, Pinnacle formed a research and business intelligence group, led by Jeremy Edmiston, Vice President of Client Services, to enhance institutional services and offer acquisition sourcing, market research, asset reviews, due diligence, and investment advisory and underwriting. The client services group will release its first quarterly National Market Overview in late January 2013.

“Last year was an exciting time for Pinnacle and the multifamily sector as a whole. We added more than 25,000 units to our portfolio and grew our existing institutional client base significantly, in addition to adding several new clients. The majority of the markets in the United States experienced positive improvement with increased rent levels and improved occupancy in 2012. We look forward to 2013 being an outstanding year for our residents, clients and team members,” added Graf.

About Pinnacle Family of Companies

The Pinnacle Family of Companies is a national real estate provider, specializing in the management of multifamily residential communities. As one of the nation’s largest third-party managers of multifamily housing, Pinnacle manages approximately 150,000 residential units. With the corporate headquarters located in Dallas, Texas, Pinnacle has nearly 4,000 employees located in 35 states and 25 major metropolitan areas. For more information, visit


for Pinnacle Family of Companies
Kerri Fulks, 972-499-6617

Release Summary

Pinnacle Family of Companies today shared its 2012 year in review and strategic initiatives for 2013, along with a number of recent promotions and service enhancements slated for this year.



for Pinnacle Family of Companies
Kerri Fulks, 972-499-6617