DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/99hr4l/automotive) has announced the addition of the "Automotive Integrated Center Stacks" report to their offering.
Automotive OEMs have been responding to the social revolution of consumer mobile devices, acting to expand telematics and smartphone integration into their vehicles, however they are keeping an eye on the design goals for continuous surfaces and brand identity. Is there a way that a touch display module can convey craftsmanship? Automotive requirements for electronic durability are steep. An iPhone will not operate at -40°C, but car electronics need to.
OEMs such as Ford and General Motors have been steadily consolidating their infotainment and HVAC functions into a single stylized switch panel that is dissociated from the electronic intelligence, while others such as Volkswagen, continue to prefer radio and HVAC brick modules that can be replicated throughout numerous vehicles. Mechanical content such as CD players are targeted for elimination from the car, while new interfaces such as haptic touch panels and dead-front displays are in development. It is a challenging time as no one truly knows what the consumer wants.
The supply base now encompasses traditional Tier Ones, molders, printers, haptic technology licensors, semiconductor companies and increasingly, software developers. There are currently a number of potential entrants to the automotive center stack market.
A key area of interest in this report is the role of the electronic architectures, where a different type of behind the scenes integration is taking place, with attempts to reduce ECUs where possible, and envelop more functions into more powerful processors, to reduce bus traffic, which continues to give a lease on life for CAN architectures. Timely and relevant examples from recent European, Japanese, and North American vehicle launches are examined, to convey an understanding of the type of E/E strategy and functional partitioning at work.
This report evaluates the above developments together with styling trends and the evolving philosophies for HMI. Forecasts for the value of the integrated center stack market in 2011 and 2016 are presented.
Key Topics Covered:
Chapter 1 - EXECUTIVE SUMMARY
Chapter 2 - BUSINESS DYNAMICS
Chapter 3 - ELECTRONICS ARCHITECTURE DEVELOPMENTS AND THE CENTER STACK
Chapter 4 - STYLING TRENDS, PROCESS DEVELOPMENTS AND HMI
Chapter 5 - CURRENT AND FUTURE INTEGRATED CENTER STACK MARKET
Companies Mentioned - for a full list, please click here
- Aisin Seiki
- Calsonic Kansei
- Doowon CC
- Harman International
- IO Industry
- Johnson Controls
- Magneti Marelli
- Mitsubishi Electric
- Sanko Gosei
- S&T Daewoo
- Tokoshu Denki
For more information visit http://www.researchandmarkets.com/research/99hr4l/automotive