STAMFORD, Conn.--(BUSINESS WIRE)--InsightExpress, a leading marketing research and data analytics firm, today announced the promotion of Drew Lipner and Marc Ryan to Co-Chief Executive Officers, effective December 31, 2012. The two executives succeed William E. Lipner, who is retiring from active management of InsightExpress, but will continue as Non-Executive Chairman of the Board of Directors. The company also announced that Patrick G. Healy is retiring from his role as Vice Chairman, but will maintain his relationship with the company as an independent Board Member.
Drew Lipner, who joined InsightExpress in April, 2003, and Marc Ryan, who joined in January, 2010, will share Chief Executive Officer responsibilities. Lipner will lead the company’s sales efforts and advertising operations function. Ryan will assume responsibility for the company’s research, project management, panel and sample, engineering and IT, and marketing functions. The two will share responsibility for the company’s finance and human resources functions.
Drew Lipner, who was promoted from EVP, Group Director, Agencies & Media, has been instrumental in advancing InsightExpress marketing effectiveness solutions and evolving the measurement of media within the online and mobile spaces. During his almost 10 year tenure at InsightExpress he has assumed increasing responsibilities. Prior to joining InsightExpress, Lipner served as a Senior Account Executive with CBS MarketWatch (now a Dow Jones Company) as well as an Account Executive for NFO WorldGroup (now part of Taylor Nelson Sofres plc., a group company of WPP plc.) in New Zealand. Lipner resides in San Francisco, CA and holds a BA degree from Hobart William Smith.
Marc Ryan, who previously served as Executive Vice President, Chief Research Officer, has made countless important contributions to the organization over the past three years. Marc conceptualized and led the development of the award-winning Ignite Network, the world's largest panel-based data analytics and research platform, which brings together unmatched scale with the power of consumer insight. In addition, Marc has overseen the growth of the Market Research Team at InsightExpress, significantly expanding the group's analytics focus and capabilities. Prior to InsightExpress, Marc worked at the Nielsen Company (Nielsen Online) where he most recently held the position of VP, Corporate Development, Strategy and Innovation. Before joining Nielsen, Marc held research roles at Jupiter Media Metrix and Millward Brown. Marc graduated from Ryerson University in Toronto with a Bachelor of Commerce and resides in Darien, CT.
“I am delighted to announce these new roles for Drew and Marc; they are very well deserved,” said William E. Lipner, Chairman & CEO. “InsightExpress has grown considerably over the past few years as we have continued the transformation of the company into an industry leading marketing research and data analytics provider specializing in the measurement of brand communications. Both Drew and Marc have made enormous contributions to this effort and are now ready for their next challenge – they will do a great job. I believe their appointments represent an important milestone in the development of our company and they will help accelerate our growth and market position even further.”
In a joint statement, Drew Lipner and Marc Ryan commented, “We are absolutely delighted to have the opportunity to help lead the continued development of InsightExpress. We have a great team and a strong nucleus to continue our momentum. We are very fortunate to be able to have ongoing access to the experience and wisdom that Bill and Pat bring to the table.”
InsightExpress is an industry leading marketing research and data analytics provider specializing in the measurement of brand communications. The company's proven approaches include message evaluation, advertising effectiveness, creative development and cross-media optimization. With vast industry expertise, proprietary methodologies and an exclusive platform, InsightExpress helps agencies, media and marketers optimize marketing initiatives across online, mobile and other media. Founded in 1999, InsightExpress is headquartered in Stamford, CT, with offices in San Francisco and New York. For more information, please visit our corporate Web site at www.insightexpress.com or our InsightfulAnalytics blog at http://blog.insightexpress.com/; you may also call us at 203.406.3233.