B.R.A.T. Combats the Dreaded Stomach Flu

SAN LUIS OBISPO, Calif.--(BUSINESS WIRE)--The World Health Organization has reported that flu activity has begun to spike in the United States, as people have been traveling and gathering in large groups over the recent holidays. While the dreaded stomach flu has begun hitting homes this winter, a new “feel better drink” called B.R.A.T.® is making getting through vomiting and diarrhea a lot easier. The B.R.A.T.® drinks are doctor recommended and based on the historically used Bananas, Rice, Applesauce & Toast (B.R.A.T.) diet, which are recommended dietary additions to someone suffering from stomach or gastro-intestinal distress.

“In my 20 years as a pediatrician, this is one of the best products I have seen. B.R.A.T.® is a winner, and is now what I recommend to parents with children suffering from a variety of ailments. It could easily be helping sick children worldwide.”

The B.R.A.T.® Feel Better Drinks are a new spin on this well-known B.R.A.T. Diet®, which combines an organic brown rice base, bananas & apples into a delicious and soothing new drink packed with electrolytes, zinc, calcium, vitamins and nutrients. Unique to the market, the B.R.A.T.® drinks promote 3 functions in 1 helping to: 1. Rehydrate with electrolytes (sodium chloride, potassium & magnesium) 2. Soothe the stomach and intestines (Bananas, Rice, Applesauce & premium ingredients are easily digested and act as binders to help relieve diarrhea and other gastrointestinal related distress) 3. Promote health and nutrition with zinc, calcium, Vitamins A, B6, B12 and D3. The B.R.A.T.® drinks come in 4 tasty flavors – Original, Chocolate-Honey, Vanilla, & Cinnamon Toast.

The B.R.A.T.® drinks have been gaining a devoted consumer & physician following with a recent B.R.A.T.® facebook fan commenting, “This literally saved my daughter from going to the hospital two days ago, thank you so much!” and hundreds of doctors recommending the B.R.A.T. drinks to their patients all across the U.S. with testimonials such as this: “In my 20 years as a pediatrician, this is one of the best products I have seen. B.R.A.T.® is a winner, and is now what I recommend to parents with children suffering from a variety of ailments. It could easily be helping sick children worldwide." ~R. Bravo, MD, MD FAAP Pediatrician; San Luis Obispo, CA

The B.R.A.T.® drinks are gluten & dairy free and are helpful for adults as well as a variety of nausea or intestinal issues including: chemotherapy side effects, celiac disease, morning sickness, GF/CF diets and more. The B.R.A.T.® drinks are currently available at grocery and national food stores, including Stop & Shop, GIANT, H-E-B, Schnucks, Amazon.com and will also be available in select TARGET stores later in the year.

ABOUT B.R.A.T. DIET LLC

B.R.A.T. Diet LLC was started in 2007 when its founders Greg and Ilsa Toepfer’s children were sick with an intense stomach flu. Unable to keep anything down and unwilling to drink any of the hydration drinks the Toepfers could find on the market, their two young children became quickly dehydrated. The “a-ha” moment came to co-founder Greg Toepfer when he realized he might be able to make a “milk-like” drink using some of the B.R.A.T. diet® foods that his children would be willing and able to drink for hydration. Recognizing that the creation of such a drink would meet an unmet need in the marketplace, Greg and Ilsa went quickly to work researching and consulting with pediatricians and food scientists to develop an electrolyte- and nutrient-packed drink with the very effective and delicious result becoming the new B.R.A.T.® “feel better drinks.”

During the development process of the B.R.A.T.® drinks, Ilsa Toepfer discovered she had celiac disease (gluten intolerance), and the Toepfers’ oldest child began exhibiting “red-flag” signs of Autism at age 4, which was helped tremendously by a GF/CF diet. This led to the Toepfers’ decision to keep the B.R.A.T.® drinks free from the top 8 common allergens including Gluten, Dairy, Soy and Corn. The B.R.A.T.® drinks are Pediatrician & Doctor recommended, all natural and certified USDA organic.

B.R.A.T. Diet LLC is dedicated to philanthropy by helping needy children and people around the world. The World Health Organization reports that diarrhea is a leading cause of malnutrition in children under five years old, is the second leading cause of death in children under five years old, and is responsible for killing 1.5 million children every year. A percentage of each production run of the B.R.A.T.® feel better drinks goes directly at no cost to the nonprofit company “Gleanings for the Hungry,” which distributes the B.R.A.T.® drinks to hungry and sick people worldwide. The Toepfers have also donated thousands of cases of the B.R.A.T.® drinks to disaster relief here in the U.S. and abroad - most recently to Hurricane Sandy as well as Haiti and other places of need. Having experience with her oldest child on the Autism Spectrum, Ilsa Toepfer involves herself in various causes for Autism as well.

For more information contact Ilsa Toepfer at ilsa@bratdietdrink.com or 805-704-9517 or by visiting www.bratdietdrink.com as well as www.facebook.com/BRATdrink.