New Study Finds 73 Percent of People Who Set Fitness Goals as New Year’s Resolutions Give Them Up

BOISE, Idaho--(BUSINESS WIRE)--Nearly two thirds of adults in the United States who make New Year’s resolutions have set fitness goals as part of their resolution. Of those, 73 percent gave up before meeting their goal, according to a recent online study conducted by Harris Interactive on behalf of Bodybuilding.com in November 2012. Offering workout programs and nutritional advice to help people stay on track toward achieving their fitness resolutions, Bodybuilding.com and Dymatize Nutrition are kicking off registration for their 2013 $100,000 Transformation Challenge.

“One of the things that trips people up when it comes to getting fit is that it’s difficult to find that perfect balance of nutrition, exercise and supplementation”

This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced below. You can access the Smart Marketing Page via the following link: https://smp.newshq.businesswire.com/node/451.

Time, difficulty following a program among the top reasons people give up

Whether aiming to lose weight, get fit, or train for an athletic event, simply setting a resolution doesn’t guarantee success. On average, people who have set fitness resolutions say they have given up on them four times in the past, and cited a number of stumbling blocks when it comes to achieving their fitness goals:

42 percent say it’s too difficult to follow a diet or workout regimen
38 percent say it’s too hard to get back on track once they fall off
36 percent say it’s hard to find time

Nearly half of those who gave up before reaching their fitness resolution goal did so within six weeks or less.

Bodybuilding.com $100,000 Transformation Challenge

Designed to help people overcome these common challenges to achieving their New Year’s fitness resolutions, the Bodybuilding.com $100,000 Transformation Challenge, sponsored by Dymatize Nutrition, encourages people to get fit and to positively transform their bodies. People age 18 and older can register for free for the Challenge through January 31 at http://www.bodybuilding.com/100k. After signing up, registrants can choose any one of Bodybuilding.com’s easy-to-follow 12-week training programs from fitness experts such as Jamie Eason and Kizzito Ejam, which provide specific workouts, diet recommendations and tips to ensure success. Throughout the contest, participants also have access to free, up-to-date resources on nutrition, workouts, motivation and supplementation on Bodybuilding.com.

“This Challenge is a great way to ensure that anyone of any age and any fitness level can stay on track with their New Year’s fitness resolutions -- whether you want to get in shape, lose some weight, or you’re training to compete,” said Jamie Eason, Bodybuilding.com athlete and trainer. “The program, the exercise and diet advice, the tracking and the resources are as close as you can get to having a personal trainer and nutritionist, and the online community helps motivate people to stay on track and achieve their fitness goals.”

One grand prize winner will be selected by a panel of judges from Bodybuilding.com and Dymatize Nutrition on or around May 24 based on greatest physical improvement (fat loss or muscle gain) as well as how they achieved their goals based on a final BodyBlog post on BodySpace.com. The grand prize winner will receive:

$50,000 (USD) Cash
$2,000 (USD) Bodybuilding.com credit for Dymatize Nutrition products
One-year gym membership
B-Elite performance apparel by Bodybuilding.com
All-expense paid trip to the Bodybuilding.com Fitness Expo in Boise, Idaho
Photo/video shoot with Bodybuilding.com’s video crew to share their transformation story

The panel of judges will also name two first, second and third place winners – one weight loss and one muscle building – who will also receive a combination of cash, gift certificates to Bodybuilding.com, gym memberships and clothing packages.

Last year, more than 15,000 people registered and participated in the 2012 $100,000 Transformation Challenge. Winners Laura McGraw and Halid Shokunbi succeeded in completely transforming their bodies and drastically improving their health, in addition to helping motivate others to do the same.

Motivation, planning and social support are key to success

One in four Americans say they would post a New Year’s resolution about fitness on a social network this year. Eleven percent of those who have fitness goals say that they seek fitness advice via social networks, while 32 percent say that following someone who is physically fit – a friend, family member or trainer – via a social network would help them stay motivated to achieve their goals.

Most social networks, however, are not built to track fitness programs and progress. People who sign up for the $100,000 Transformation Challenge will become members of BodySpace, the world’s largest health and fitness social network, which has more than 1.5 million members who connect with one another for motivation, tips, encouragement and advice. The platform includes a mobile app and a personal calendar, making it easy for contestants to track their workouts and progress toward their goals.

In the past year, members of BodySpace who were aiming to lose weight have lost 823,066 pounds, and more than 4,500 people moved from obesity to a healthy weight based on percentage of body fat.

“One of the things that trips people up when it comes to getting fit is that it’s difficult to find that perfect balance of nutrition, exercise and supplementation,” said Ryan DeLuca, CEO of Bodybuilding.com. “We created this Challenge three years ago as a way to help people get started and to put those pieces together. It has changed lives, and we are excited to see the transformations this New Year brings.”

For more details and official rules for the Bodybuilding.com 2013 $100,000 Transformation Challenge sponsored by Dymatize Nutrition, visit http://www.bodybuilding.com/100k.

Survey Methodology:

This survey was conducted online within the United States by Harris Interactive on behalf of Bodybuilding.com from November 12^th -14^th, 2012 among 2,071 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Jill Petersen at 206-683-5225.

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