Rose Parade Float Decorating in Full Bloom at Fiesta Parade Floats

Thousands of Volunteers Begin the Magical Process of Transforming Giant Foam and Steel Structures into Magnificent Masterpieces at America’s Winningest Float Builder

DECEMBER 26 – 31, 2012
OPEN FOR MEDIA, DAILY
4:00 AM – 11:30 PM

--(BUSINESS WIRE)--Fiesta Parade Floats:

WHAT?

• America’s Most Dominant Float Builder and designer goes for a 20th straight Sweepstakes Trophy (the parade’s top prize), with a line-up that includes: City of Torrance, Dole, Kaiser Permanente, Macy’s, Miracle-Gro, Beverly Hills Pet Care Foundation, Delta Sigma Theta Sorority, Inc., Dick Van Patten's Natural Balance^® Pet Foods, Inc., Ministry of Tourism & Creative Economies for the Republic of Indonesia, and AIDS Healthcare Foundation.
• Carnival–Like Atmosphere: Hundreds of excited kids, families and volunteers gather at Decorators’ Village and begin the arduous process of affixing thousands of flowers and floral arrangements to this year’s Rose Parade floats - a task that requires over 10,000 cumulative hours for completion.

WHY BE THERE?

• It’s Where the Winners Live: Simply put, Fiesta Parade Floats has a prize winning rate of over 65% for the last 23 years, the highest prize winning rate in the Rose Parade industry, and has built the last 19 Sweepstakes Trophy Winning Floats.

• GREAT PHOTO OPPORTUNITIES: Decorators’ Village is the best place to get an up-close look at the Rose Parade preparation, as it is always buzzing with excitement all day and night.
• Inside Look: Bring your audience a behind the scenes look at the hard work – and fun – that goes into getting the floats ready for the 2013 Tournament of Roses Parade.
• Secrets Of The Fab 3: Meet world-renowned float designer Raul Rodriguez, floral director Jim Hynd and float builder Tim Estes as they reveal their secrets for creating the “magic” that has yielded 19 consecutive Sweepstakes Trophies.
• Action: An opportunity for your favorite “on the scene” reporter to get their hands dirty and learn the finer points of Rose Parade float decorating with a line-up that includes a little bit of everything from inspirational gardens and tropical paradises to unique cultures, centennial celebrations, imaginative dreams, classic cats, star-studded pets, royal courts and courageous canines.

Fiesta Parade Floats
16016 Avenida Padilla, Irwindale, California

Media Contacts: Will Ostedt (818-207-4058) / Stefan Pollack (310-780-2364)