Edwards® Desserts Dishes Up Holiday Cheer In Support of Toys for Tots

With the Purchase of Every Dessert Product – Including New Seasonal Mint Pie – $1 Will Go Toward Brightening the Holidays for Underprivileged Children

Edwards(R) Andes(R) Mint Creme Pie. (Photo: Edwards Desserts)

MINNEAPOLIS--()--This holiday season, simply serving pie for dessert can help do something sweet for a needy child.

Through December 2012, for every Edwards® whole pie purchased, the makers of Edwards® desserts will donate $1, up to $50,000, to the Marine Toys for Tots Foundation, which collects new toys from communities around the country to distribute as Christmas gifts to less fortunate children.

“For most, the holidays are a joyful time of gift-giving and receiving, but for families in need, it can be a stressful season, as parents struggle to provide a little cheer for their children,” said retired Marine Major Bill Grein, Vice President of the Marine Toys for Tots Foundation. “The work the makers of Edwards® desserts are doing with Toys for Tots will help to enliven this special season for these kids, and in the process, bring smiles to the entire family.”

And in time for the holiday partnership comes the new Edwards® seasonal dessert: Andes®* Mint Crème Pie. Made with real Andes® mint candies, smooth crème de menthe filling, delicious cookie crumb crust and rich chocolate drizzle, this new dessert option will be a true seasonal favorite. *Andes trademark is registered and owned by Toostie Roll Industries, LLC, Chicago, Illinois.

The makers of Edwards® desserts are also giving consumers the opportunity to spread a little holiday cheer to their loved ones by sending an e-greeting card via its holiday microsite. Consumers can log onto www.holidaysmadememorable.com to choose from two e-card designs. With every e-card sent, both the sender and the recipient will receive up to two coupons for $1 off any Edwards® whole pie.

About Edwards® Products

Edwards® pies and desserts are part of the national brand portfolio of Schwan’s Consumer Brands, Inc., the retail grocery subsidiary of The Schwan Food Company (www.theschwanfoodcompany.com). Based in Bloomington, Minn., Schwan’s Consumer Brands has marketed and distributed premium frozen foods since 1970. Its brands include Red Baron®, Freschetta® and Tony's® pizzas, Pagoda Express® snacks and appetizers, Larry's® potatoes, and Mrs. Smith's® and Edwards® pies and desserts. The brands are represented in more than 50,000 retail outlets across the United States. For more information about Edwards® products, visit www.edwardsdesserts.com.

Contacts

For Edwards
Jamie Evans, 212-539-3224

Release Summary

Through December 2012, for every Edwards® whole pie purchased, Edwards® desserts will donate $1, up to $50,000, to the Marine Toys for Tots Foundation

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Contacts

For Edwards
Jamie Evans, 212-539-3224