Vidicom Creates Puff Pastry Magic and Consumer Engagement for Pepperidge Farm

NEW YORK--(BUSINESS WIRE)--This holiday season, culinary expert and judge on Bravo's Top Chef, Gail Simmons, will connect with thousands of foodies and Pepperidge Farm fans in a live stream via the brand’s Facebook page. Using a new award winning digital tactic called InteracTV, Vidicom will create an interactive conversation that enables Pepperidge Farm to engage with their consumers directly via live programming on the brand’s social sites.

“Our fans are always looking for simple yet impressive recipes and easy entertaining tips. Enabling them to pose questions to and interact with a culinary expert like Gail Simmons through InteracTV will undoubtedly spark excitement and greater engagement among our followers.”

“When presented with the opportunity to provide consumers with direct access to the Puff Pastry brand spokesperson Gail Simmons via a live webcast with InteracTV, we jumped at the chance,” said Theresa Miller, Brand Manager, Frozen Desserts at Pepperidge Farm. “Our fans are always looking for simple yet impressive recipes and easy entertaining tips. Enabling them to pose questions to and interact with a culinary expert like Gail Simmons through InteracTV will undoubtedly spark excitement and greater engagement among our followers.”

Through this tactic, Vidicom helps to share with Facebook fans the brand’s message that entertaining with Pepperidge Farm Puff Pastry is not only easy, but makes every holiday host look like a pro. From Sausage, Pepper and Onion Bundle hors d’oeuvres, to Holiday Chocolate Mint Profiteroles and Dulce De Leche Banana Napoleons for dessert, these Puff Pastry creations offer a new twist for any gathering or home cooked meal. During the live webcast, fans will get the opportunity to ask Gail questions directly and learn the latest techniques for creating Puff Pastry perfection.

“Direct consumer interaction can be the gift that keeps on giving for brands. We wanted to create a solution for Pepperidge Farm that offers deep, lasting engagement beyond traditional methods,” says Vidicom CEO Christy Ferer.

Gail Simmons interactive cooking segment can be viewed live Thursday, December 13^th at 2pm on the Pepperidge Farm Puff Pastry Facebook page found here: http://www.facebook.com/PuffPastry

About Vidicom

Founded in 1982, Vidicom is an award winning multi-media agency that produces cutting-edge branded content to capture and engage targeted consumers. Vidicom also creates and distributes multi-platform content solutions for exclusive media partners and channels no one else can deliver. The company's out-of-home network, Citybuzz, distributes editorial content featuring major brands in-flight, in hotels, taxis and more. Visit the company website, www.vidicom.com.