StrongMail to Challenge Legacy Email Service Provider Paradigm at the MediaPost Email Insider Summit

VIP breakfast session will demonstrate how email marketers can effectively respond to the rise of "Big Data" with an alternate approach that offers significant data, performance and cost advantages over traditional ESPs

REDWOOD CITY, Calif.--()--StrongMail, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced that it is sponsoring a VIP Breakfast session at MediaPost's Email Insider Summit titled "The Big Data and Performance Advantages of Owning Your Own ESP." Taking place on Monday, December 10, this interactive session will examine what "big data" means for email marketers and how an alternate approach based on dedicated systems, automation and solution ownership can dramatically increase email campaign results and ROI.

Most ESPs today are architected as multi-tenant SaaS offerings, which enable them to serve their entire client base from one shared system. While this approach simplifies the delivery of services for the ESP, it presents several inherent challenges for their clients, including limited data integration and delivery performance. Additionally, the typical ESP reliance on a CPM fee model that charges clients based on number of emails sent provides financial hurdles to expanding programs and improving strategy.

This VIP session will showcase how owning a dedicated system – whether deployed on-premise or in the cloud – provides email marketers with significant advantages, including near real-time access to in-house CRM data, peak sending performance capabilities and lower total cost of ownership.

MediaPost Email Insider Summit – VIP Breakfast Presentation

Title: "The Big Data and Performance Advantages of Owning Your Own ESP"

Date: December 10

Time: 8:15am

Location: Park City, UT

Speaker:

Jason Simon, Senior Vice President of Sales, StrongMail

Event Information:

www.strongmail.com/MPEIS2012

For more information on upcoming industry events, visit StrongMail's online marketing events page.

About StrongMail Systems, Inc.

We're StrongMail. We cater to forward-thinking enterprises that are looking for more than just a “me-too” email marketing solution. As our name implies, we’re all about helping our clients create strong email marketing programs – ones that are impactful, effective and efficient. We believe that email provides the foundation for great interactive marketing, and that social media and mobile marketing serve to strengthen that foundation. While StrongMail was recently identified by a leading independent research firm as one of only six email service providers (ESPs) suited for enterprise marketers alongside vendors like ExactTarget, Responsys and CheetahMail, our solutions and approach are very different (which is why enterprises and high-volume senders like us). Talk to us. See how StrongMail is different, and how that difference can help your business grow. Learn more at www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.

To schedule a free demo, call (800) 971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/contact-us.

Contacts

HORN on behalf of StrongMail
Brynn Moynihan, +1 (646) 202-9753
strongmailteam@horngroup.com

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Contacts

HORN on behalf of StrongMail
Brynn Moynihan, +1 (646) 202-9753
strongmailteam@horngroup.com