SANTA MONICA, Calif.--(BUSINESS WIRE)--FitnessGlo (www.fitnessglo.com), an online fitness community featuring high-quality fitness videos that help women get moving and feeling good about themselves, today announced it has appointed Callie Miller as chief executive officer. Miller previously held the position of chief marketing officer at YogaGlo, the parent company of FitnessGlo.
“Our goal when we launched FitnessGlo was to create an experience that offers variety, flexibility and support for women at all fitness levels,” said Miller. “As a woman juggling work and family, I understand on a personal level that working out can sometimes be an after-thought during a busy day. We’re hoping to change that by making fitness available in a way that fits into women’s everyday lives.”
Miller is a founding team member of YogaGlo and FitnessGlo, which launched in 2011. For women who might be intimidated or overwhelmed by going to the gym, FitnessGlo provides flexible options, a supportive environment and connection with experienced instructors. As CMO, Miller built the marketing team and implemented innovative strategies that led to significant year over year membership growth and brought more yoga to women at all stages of their practice.
“Callie spent countless hours helping to create an empowering fitness community for women and shaping FitnessGlo into what it is today,” said Derik Mills, CEO of YogaGlo. “It made perfect sense for her to lead the company on a continued path to success.”
Prior to joining FitnessGlo, Miller led teams in the interactive agency world for 17 years, having worked with a wide range of health and wellness brands throughout her career, including 24 Hour Fitness, ASICS, Jenny Craig, Sunkist, California Avocado Commission and BORBA, among many others.
For more information about FitnessGlo, visit www.FitnessGlo.com.
FitnessGlo (www.FitnessGlo.com) is an online fitness community featuring high-quality fitness videos that help women get moving and feeling good about themselves through flexible workout options, a supportive environment and connection with experienced instructors. With more than 300 high-quality HD videos to choose from, FitnessGlo offers something for every fitness level and workout preference. While other fitness sites focus on rigorously tracking calories and weight loss, FitnessGlo is dedicated to giving women a more empowering fitness experience that helps them feel good in the bodies they have right now. Based in Santa Monica, Calif., FitnessGlo is a privately held company created by the founders of YogaGlo, Inc.