Research and Markets: Sustainability in the European Construction Industry 2012-2013: Market Trends and Opportunities, Forecast of Budgets and Profitability, Construction Industry Procurement and Marketing Initiatives

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/9mwb3x/sustainability_in) has announced the addition of the "Sustainability in the European Construction Industry 2012-2013: Market Trends and Opportunities, Forecast of Budgets and Profitability, Construction Industry Procurement and Marketing Initiatives" report to their offering.

“Sustainability in the European Construction Industry 2012-2013: Market Trends and Opportunities, Forecast of Budgets and Profitability, Construction Industry Procurement and Marketing Initiatives”

Sustainability in the European Construction Industry 2012-2013: Market Trends and Opportunities, Forecast of Budgets and Profitability, Construction Industry Procurement and Marketing Initiatives is a new report by Timetric that analyzes how companies in the European construction industry perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various companies. This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also analyzes the procurement strategies and practices being undertaken; category-level spending outlooks; changes in sustainable procurement budgets; supplier selection criteria and investment opportunities available for leading purchase decision makers. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.

Key Highlights:

- Respondents identified the UK, Germany and France as locations likely to offer the largest-growth potential for sustainable construction, as indicated by 75%, 51% and 43% of respective respondents.

- Of all the construction contractors and project developer respondents, 48% anticipate an increase in profitability with the implementation of sustainability measures.

- Customer satisfaction' is considered to be the most important driver of green marketing by respondents from the construction equipment and supplier industry, as identified by 76% of respondents. Another 62% of respondents consider competitive advantage' to be important.

Key Topics Covered:

1 Introduction

2 Executive Summary

3 Sustainability in the construction industry

4 Implementation of Sustainability

5 Financial Implications of Sustainability

6 Sustainable Procurement

7 Marketing Green Initiatives

8 Appendix

Companies Mentioned

- Hochtief

- Skanska