Authentix and L’Oreal USA to Present Best Practices for Product Traceability at 7th Global Forum on Pharmaceutical Anticounterfeiting and Diversion

Companies to share best practices of proven consumer product traceability program with pharmaceutical industry

DALLAS--(BUSINESS WIRE)--Authentix, the global leaders in authentication, and L’Oreal USA, a division of the world's largest cosmetics and beauty company, will deliver a presentation on best practices for product traceability and the prevention of product counterfeiting, theft and diversion at the 7^th Annual Global Forum on Pharmaceutical Anticounterfeiting and Diversion. The event, hosted by Reconnaissance International, is to be held November 27-29, 2012, in Washington, D.C.

“Best Practices and Lessons Learned from Deploying a Successful Traceability Program in the Consumer Goods Industry”

The presentation, entitled “Best Practices and Lessons Learned from Deploying a Successful Traceability Program in the Consumer Goods Industry,” will help address the knowledge gap that exists when it comes to making a track and trace program operationally successful. While the pharmaceutical industry is weighing various options for the adoption of industry-wide traceability programs, L’Oreal USA and Authentix have proven experience in the implementation of an item-level traceability program to support Quality Assurance efforts.

In this presentation, Chris Lyden, Senior Director Brand Equity Protection of L’Oreal USA and Majid Fazeli, VP Authentication Serialization of Authentix, will share their results and lessons they have learned from the successful implementation of a large-scale, commercial traceability program in the consumer goods market. They will discuss the importance of creating a holistic authentication and traceability program that combines authentication and serialization technologies with other ancillary processes such as product sampling, market monitoring and effective contract management to realize the maximum return on the investments made.

What: “Best Practices and Lessons Learned from Deploying a Successful Traceability Program in the Consumer Goods Industry”

Who: Chris Lyden, Senior Director Brand Equity Protection, L’Oreal USA and Majid Fazeli, VP Authentication Serialization, Authentix

When: Thursday, November 29^th at 10:00 AM EST

Where: Omni Shoreham Hotel, 2500 Calvert Street Northwest, Washington, D.C. 20008

For more information and to register for the 7^th Annual Global Forum on Pharmaceutical Anticounterfeiting and Diversion, please visit http://www.pharma-anticounterfeiting.com.

About Authentix

Authentix, the global leaders in authentication, provides brand protection, excise tax recovery, and supply chain security solutions to governments and Fortune 500 companies around the world. Authentix helps safeguard clients in the oil and gas, pharmaceutical and consumer goods industries from counterfeiting, smuggling and adulteration issues. In addition, Authentix protects the currency of multiple industry-leading central banks. Innovative nano-scale engineering, serialization authentication expertise and cutting-edge sensor knowledge help Authentix create effective customized solutions that address each client's needs. To date, Authentix has helped recover $11 billion in lost revenue for our clients. For more information, please visit www.authentix.com.