DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/rxz97f/targeting_the) has announced the addition of the "Targeting the Unbanked and Underbanked" report to their offering.
This report looks at business opportunities through addressing the needs of the unbanked and underbanked across developing countries.
The unbanked and underbanked represents a significant market for companies intending on offering financial, telecommunication and other services to those segments of the population. Metrics from around the world are provided which will help companies plan their strategies to markets. Analysis and strategies are given in support of the data provided.
Companies have until recently ignored half of their potential market by failing to address the needs of nearly half the population of this planet. The unbanked and underbanked total some 3 billion people and can be found in all regions of the world.
This report addresses the need for financial and telecoms services among that segment of the population but the metrics, analysis and strategies discussed can equally be applied to any businesses that want to offer products and services to that segment of society.
Big banks have failed to serve the needs of the unbanked and underbanked. In the USA, these represent some 30 million Americans, and the situation is the same across all OECD states with matching numbers of adults without access to mainstream financial services. The situation is far worse in developing countries where they account for the majority of the population.
Companies are beginning to take advantage of technological advances to bring to market products and services that meet the needs of the unbanked and underbanked. These innovative approaches are being driven by companies that lie outside the established financial markets.
The report identifies a number of markets such as payments, remittance, loans, and insurance as being the most vulnerable to the disruptive forces brought about by new entrants. These for the most part are lesser known technology companies run by young entrepreneurs. However, some big names from outside mainstream finance such as Wall-Mart and Vodafone are beginning to position themselves to serve those markets.
SMEs across the developing world are going to need $100 billion of financing over the coming years. Microenterprises are at the forefront of the economy in developing countries. They support vast networks of workers and their dependents. These small businesses require specialist financial products. They are also in constant need of products and services to offer their customers. They thus represent good prospects as channels for Western businesses wanting to establish a presence in developing countries.
This report discusses at length the opportunities that can be accessed through an understanding of the demographic, cultural and political situation of targeted countries. Channels to markets for different products and services are reviewed and partnership ideas are presented. This while maintaining an objective assessment of the issues and challenges that face new entrants in those markets.
The report argues that products and services that can be delivered through mobile phones will gain the most and that companies need to be able to operate on very low margins to succeed. It also points out that a foot hold on the ground is needed in order to develop the channels necessary to target adults in both urban and rural areas.
Topics of coverage include:
- Businesses and consumers use for financial services
- Telecoms, Finance, retails, and other opportunities in developing countries
- Market drivers, restraints, and challenges
- The disruptive forces technologies will have on businesses
- Recommendations on strategy for targeting the unbanked and underbanked
Answers and opinions are provided with respect to the following essential questions:
- Who are the unbanked and underbanked?
- Why do they matter to your businesses?
- How do businesses target these consumers?
- Where are the opportunities for businesses?
- How do you grow your business through delivering products and services to the unbanked and underbanked?
Key Topics Covered:
Chapter 1 - Introduction
Chapter 2 - A Global Perspective
Chapter 3 - Mobile Devices as a means out of poverty
Chapter 4 - Examples of Players
Chapter 5 - Typical Country Market
Chapter 6 - Creating Opportunities
Chapter 7 Strategies & Recommendations
For more information visit http://www.researchandmarkets.com/research/rxz97f/targeting_the