SAN FRANCISCO & WASHINGTON--(BUSINESS WIRE)--Razoo, the fastest growing crowdfunding platform for causes, announces the findings from its holiday charitable giving survey, which shows that, despite the poor economy - people are planning to share with others this holiday season and believe that these values should be instilled in children from a very early age, as well. The survey finds 1 in 2 adults (50%) are likely or very likely to donate to charity this holiday season. It was conducted online on behalf of Razoo by Harris Interactive among 2,059 adults between November 8th – 12th, 2012. Even the unemployed are planning to give back, with nearly half saying they are likely to donate to charity this holiday (47%).
The values behind giving run deep, with 71% saying that parents should be instilling their children with the importance of giving by the time they are 5 years old.
“Despite these tough economic times, it’s encouraging to see half of America has plans in the works to give back to their favorite nonprofit – and Thanksgiving and the holiday season are the perfect time to do so,” said Lesley Mansford, CEO of Razoo. “Razoo’s crowdfunding platform makes it easy for anyone to give online this holiday season. You can also choose to set up a holiday fundraiser and ask for donations to your favorite nonprofit instead of gifts.”
NEW GIVING CARDS HELP AMERICANS SHARE WITH OTHERS
The Razoo survey also reported that 30% of adults would welcome receiving gift cards for a store; while 8% would welcome them if the “gift” goes to others in need. Razoo’s Giving Cards, make that possible. The electronic gift cards enable the buyer to select the donation amount and the recipient to choose the cause they want to give to. With over 1 million nonprofits and organizations, Razoo offers a wide range of causes and charities to choose from.
“There is nothing better than to be able to give the gift of giving. Giving Cards allow you to empower the recipient to pick the charity that is most important to them. Plus they make the perfect gift for anyone, especially for someone who wants a one-stop charitable choice for everyone on their gift list,” added Mansford. “The survey shows that people want children to learn the gift of giving early on, and Giving Cards provide the perfect opportunity to teach young ones about generosity. As a Hanukkah gift or a Christmas stocking stuffer, our Razoo Giving Cards can be used to kick off a lifetime of giving for your child.”
Razoo is a proud partner of Giving Tuesday, which is a national day to give back. It falls on Tuesday, November 27th; for more information, visit www.givingtuesday.org.
Survey Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of Razoo from November 8-12, 2012 among 2,059 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
For complete survey methodology, including raw data and weighting variables, please contact Deanna Siste at deanna.siste@graylingcp.com or 512-913-0025
About Razoo
Razoo is a venture funded social enterprise committed to transforming people’s lives through meaningful giving. Its online platform facilitates crowdsourced fundraising for individuals and nonprofits. Razoo is also the leader in community giving days, whose platform has enabled the raising of millions of dollars for local communities around the country. With offices in San Francisco and Washington, DC, Razoo is seed funded by the Legatum Group. The name Razoo is of Australian and New Zealand origin. It refers to a coin of little value: when combined, these small contributions make a huge difference. For more information on Razoo, go to www.razoo.com; follow us on Twitter at @Razoo, or like us on Facebook at www.facebook.com/razoogiving.