SAN FRANCISCO--(BUSINESS WIRE)--StubHub, the world’s largest ticket marketplace, has announced a multi-year partnership to become the Official Fan to Fan Ticket Marketplace of the Philadelphia 76ers. Through existing relationships with Paciolan, a leading provider of ticketing, marketing, and fundraising solutions to live entertainment organizations, StubHub and the 76ers will provide fans with a safe, transparent, and guaranteed secondary marketplace for fans to buy and sell tickets. The 76ers become StubHub’s first integrated NBA partner.
"We look forward to a long-term relationship with StubHub, one that we believe will benefit our season ticket holders immensely," said Sixers CEO and Co-Owner Adam Aron. "As the industry leader in secondary sales, the security and convenience StubHub provides is unmatched. We pride ourselves on providing top-notch products and service, and this is a fantastic addition to our offerings."
“We share a similar fan-focused philosophy with the Philadelphia 76ers and together, we will provide a best-in-class experience for loyal season ticket holders and casual fans alike,” said Chris Tsakalakis, President of StubHub. “StubHub provides fans with a transparent and managed marketplace, allowing them convenience, security and the highest levels of customer service when buying and selling tickets.”
Paciolan, along with their sister company New Era Tickets, offers software integration with StubHub to enhance the overall fan experience. In the near future, whenever a fan purchases 76ers tickets from StubHub, Paciolan re-issues a completely new barcode, cancelling the old barcode and marking a seamless exchange of tickets. Combined with StubHub’s FanProtect Guarantee, this new product integration presents 76ers fans with complete protection from fraud and a stress-free purchasing process when buying tickets online.
“We’re excited to partner with StubHub and the Philadelphia 76ers to provide their fans with a fully integrated ticket resale solution,” said Dave Butler, chief executive officer of Paciolan. “This provides 76ers season ticket holders with an easy way to sell unused tickets, and provides fans looking to buy tickets with access to guaranteed valid tickets, as well as an exceptional buying experience including convenient, digital delivery.”
Kicking off the 2012-2013 season, StubHub marketing assets will be highly visible, including: courtside signage at the Wells Fargo Center, radio live reads, unique hospitality assets for StubHub rewards members and an in-game feature. StubHub will have online placements on 76ers.com, and will also have a prominent place within social media.
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the San Francisco Giants and University of Texas, along with over 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN, Tickets.com, and Paciolan.
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 120 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.
Visit www.paciolan.com for additional company information.
About New Era Tickets
New Era Tickets (www.neweratickets.com) is a technology-driven, full-service ticketing company that allows managers to set their own ticketing fees, control their brand, and use their customer data to create more customized marketing communications. New Era Tickets helps clients increase their ROI by providing innovative technological solutions for box office management, event management and customer communications, as well as by offering full-service ticketing and marketing products for public assembly facilities, show promoters, sports teams, theatres and entertainment organizations. New Era Tickets proudly sells tickets for over 55 multipurpose sports and entertainment venues plus special events across the US and Canada. New Era Tickets is a Comcast-Spectacor company.