Organizations are using more of their budgets for social media marketing and investments, without a clear measure of the results. Studies conducted thus far are either limited in scope or focus on specific types of organizations (large businesses, non-profits, etc.). Predictive social commerce company Nectar Online and Social Media Club are partnering to conduct the largest study of social media practices ever conducted.
Results will highlight the current state of social media perceptions, practices, and results and provide valuable information on key, upcoming trends to marketers.
Social media practitioners will learn what companies are doing with social media and how it impacts their decision-making.
Responses are requested at: https://www.research.net/s/Nectar_Social_Media_Study
Nectar Online Media and the Social Media Club will publish a report of the study results in early 2013.
Nectar Online Media is a predictive social commerce software company. Nectar’s solutions generate revenue for our customers by personalizing 1:1 recommendations using transaction, online behavior, and social data. Nectar’s software allows online companies to bring disparate data sources into a single data set, learn behaviors about their social audiences, personalize 1:1 recommendations, deliver customer campaigns, and optimize offers.
Social Media Club connects media makers from around the world to promote media literacy, industry standards, ethical behavior and to share the lessons they have learned.