SANUS and Safe Kids Worldwide Launch Joint TV Safety Initiative Designed to Create Awareness on the Dangers of Unsecured Flat-Panel TVs

EDEN PRAIRIE, Minn.--()--SANUS® and Safe Kids Worldwide announce a new multi-faceted partnership with the goal of educating consumers about the risk of unsecured flat-panel TVs tipping in the home as well as available TV safety solutions.

Unsecured flat-panel TVs can pose a great risk to consumers, and more specifically to young children. Due to increasing size and new ultra-thin designs, today’s flat panel TVs can easily tip when bumped or pulled, causing them to topple off furniture, potentially causing injury or even death.

A 2011 U.S. Consumer Product Safety Commission (CPSC) report revealed that a child dies every three weeks from unsecured TVs tipping. In addition, an estimated 20,000 people were treated in emergency rooms in 2010 due to injuries caused by tipping TVs. Alarmingly, the issue is growing; this same report indicated that injuries from TV tip-overs have increased almost 25% from 2006-2010.

Safe Kids Worldwide will be engaging local coalitions for a grass-roots educational movement while SANUS has recently launched an educational site, www.tvsafety.org, as well as a national safety awareness consumer ad campaign.

“With the holidays approaching, we are thrilled to have the partnership of an industry leader such as SANUS supporting us in our efforts to create awareness of the hidden danger of TV tip-overs,” said Kate Carr, President and CEO, Safe Kids Worldwide. “This is a serious concern, and we plan to hit the ground running with a goal of protecting as many families as possible.”

TV tip-over deaths are needless and can easily be prevented. Use of a flat panel TV wall mount is a safe and secure way to avoid injury. Other options include furniture attachment systems and TV safety straps.

“The growing rate of injuries associated with TV tip-overs is sobering,” said Steve Decker, President - Consumer Products, SANUS. “We believe wall mounting provides a safer alternative to an unsecured TV. It is our goal that through this partnership and safety initiative we can reduce TV tip-over related injuries and help create a safer environment in the home.”

About Safe Kids Worldwide

Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with practical and proven resources to protect kids from unintentional injuries, the number one cause of death to children in the United States. Throughout the world, almost one million children die of an injury each year, and every one of these tragedies is preventable. Safe Kids works with an extensive network of more than 600 coalitions in the U.S. and in 23 countries to reduce traffic injuries, drownings, falls, burns, poisonings and more. Since 1988, Safe Kids has helped reduce the U.S. childhood death rate from unintentional injury by 53 percent. Working together, we can do much more for kids everywhere. Join our effort at safekids.org.

About SANUS

SANUS designs and builds a broad range of audio/video furnishings, mounts and accessories. Every SANUS product is engineered for safety and enhances both the A/V system and the surrounding décor. Today SANUS offers over 300 products, including home theater units, TV stands, audio racks, wall mounts and speaker supports.

Contacts

SANUS
Ryan Mathre, 952-225-6727
ryan.mathre@milestone.com
or
Safe Kids
Jen Pollakusky, 202-662-4476
jpollakusky@safekids.org

Release Summary

A 2011 U.S. Consumer Product Safety Commission (CPSC) report revealed that a child dies every three weeks from unsecured TVs tipping. TV tip-over deaths are needless and can easily be prevented.

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Contacts

SANUS
Ryan Mathre, 952-225-6727
ryan.mathre@milestone.com
or
Safe Kids
Jen Pollakusky, 202-662-4476
jpollakusky@safekids.org