Research and Markets: L'Occitane International SA Acquires South Korean brand Erborian in 2012 in Order to Increase its Skin Care Sales

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/3nkgq6/loccitane) has announced the addition of the "L'Occitane International SA in Beauty and Personal Care (World)" company profile to their offering.

L'Occitane International SA, has seen rapid growth thanks to its rapidly expanding network. It has simplified its offer in many emerging markets, and is increasingly looking at skin care to grow sales; this underpins its 2012 acquisition of South Korean brand Erborian, a producer of organic products that include BB creams, a strong BPC trend in 2012. By focusing on premium positioning, it has avoided price pressure, and is growing sales in new markets where disposable incomes are on the rise.

Euromonitor International's L'Occitane International SA in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Why Buy This Report?

- Get a detailed picture of the Beauty and Personal Care market;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market's major players and leading brands;

- Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

Scope of the Report

Strategic Evaluation

Competitive Positioning

Market Assessment

Category and Geographic Opportunities

Brand Strategy

Operations

Recommendations

For more information visit http://www.researchandmarkets.com/research/3nkgq6/loccitane

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Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Company Reports

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Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Company Reports