The Now Factory Signs new Contract with Vodacom in South Africa

CAPE TOWN, South Africa--(BUSINESS WIRE)--The Now Factory (www.thenowfactory.com) announced today that it has signed a new contract with Vodacom for its Mobile Moments Vantage solution, enabling the South Africa-based operator to accurately measure the performance of its data network in real time and optimise the customer experience for its 31 million subscribers. The announcement was made during this week’s Enterprise Ireland trade mission to South Africa, led by Ireland’s Minister for Trade and Development, Joe Costello, TD.

Mobile Moments Vantage will be deployed across Vodacom’s 3G and LTE networks, providing a granular and meaningful measurement of the customer experience, taking into account the impact that individual applications, devices and service types have on data throughput and network performance.

‘Measuring and verifying performance across the mobile data network is becoming more challenging for operators given the complex mix of smart devices and services that customers are using across different locations,’ said Tom Morrisroe, Chief Executive Officer with The Now Factory. ‘Our Mobile Moments solution will enable Vodacom to successfully address this challenge by providing real-time and meaningful views of how their customers use data services at any given time.’

Mobile Moments Vantage provides real-time insights into all aspects of the customer experience, including applications, devices and the network. By measuring the cumulative effect of all these elements, Mobile Moments Vantage has earned the reputation as being the most powerful Customer Experience Management (CEM) solution in the mobile industry today, helping the world’s leading network operators to develop more engaging relationships with their customers and drive greater profitability across their business.

Welcoming the announcement, Minister Costello said: ‘This is a highly significant development for The Now Factory and confirms their international standing as an innovative company with a world-class product. The Sub-Sahara Region is one of the fastest growing markets in the world for telecommunications, and The Now Factory’s success in securing this new contract with Vodacom South Africa is evidence of the potential that exists for dynamic Irish companies in this growing market’.

Johan Engelbrecht, Chief Network Officer, Vodacom said, ‘Delivering an optimal Quality of Experience (QoE) to our customers is of key importance for us as we look to build on our market position as the leading provider of mobile broadband services in South Africa. Partnering with The Now Factory will help us to proactively manage the QoE our customers receive when accessing the diverse range of mobile data services that we offer.’

About The Now Factory

The Now Factory provides real-time insights into how customers use data services, enabling CSPs to optimise the customer experience and drive greater profitability. The company is unique in the depth, breadth and quality of actionable insights it delivers with context at any given time across different correlations of customers, services, devices and networks. Its technology has been installed with over 35 CSPs across 4 different continents. More information on the company can be found at www.thenowfactory.com