DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/h7lldh/new_insights_into) has announced the addition of Canadean Ltd's new report "New Insights into Under-Targeted Age Groups in Health and Beauty" to their offering.
This report offers a completely fresh look at how Health and Beauty consumption habits differ by age, allowing marketers to understand people's consumption patterns like never before. This offers unique opportunities to effectively target new consumer groups, behaviors, and trends, based on actual empirical data in Health and Beauty consumption across 10 core countries.
Why was the report written?
Health and Beauty consumption habits evolve with age; therefore, an in-depth study of how key consumption patterns and trends differ by age is vital in order to spot the consumer groups that offer more value than has been currently achieved in Health and Beauty markets, and capitalize on these opportunities.
What are the key drivers behind recent market changes?
Marketers in the Non-BRIC region are already adjusting to aging populations as a result of longer life expectancies and the transition of baby boomers into retirement age; however, marketers in China and Russia are also going to have to increase their targeting of Older Consumers as populations in these countries are a lot older than some might think. In contrast, Brazilian and Indian Health and Beauty markets are driven by large, and increasingly affluent, young populations.
Key Topics Covered:
1 Executive Summary
2 Industry Dynamics
3 Key Issues: Aging, Demographics and Recession
4 Improving the Effective Targeting of Age Groups
5 Country Profiles
- Benefit Cosmetics
- Body Shop
- Bulldog Natural Grooming
- Estée Lauder
For more information visit http://www.researchandmarkets.com/research/h7lldh/new_insights_into
Source: Canadean Ltd