BrightWhistle to Showcase Pioneering Research on the Optimal Way to Target Healthcare Consumers through Facebook at 16th Annual Healthcare Internet Conference

Presentation features case studies from world’s only HIPAA-compliant, healthcare focused Facebook Ads-PMD Partner

ATLANTA--(BUSINESS WIRE)--BrightWhistle Inc., the world’s only HIPAA-compliant, healthcare-focused Facebook Ads PMD partner, is presenting exclusive research at this week’s 16th Annual Greystone.Net Healthcare Internet Conference (“HCIC”) that demonstrates how its solution can empower healthcare providers to engage and acquire prospective patients. HCIC, the healthcare industry’s premier conference on marketing and Internet technology, is being held November 12-14 in Las Vegas.

“As healthcare providers and payers try to acquire and engage with ideal patient populations, our research can help to bring awareness to these organizations about the efficacy of this marketing gateway”

BrightWhistle Chief Technology Officer Michael Sengbusch and Atlanta-based Piedmont Healthcare Chief Marketing Officer Matt Gove will deliver a presentation entitled Your Patients Have Moved: Engaging Patients with Social Targeting on Tuesday at 10 a.m.

Sengbusch and Gove will present the business case for using a technology platform, such as BrightWhistle, to optimize healthcare marketing efforts. For example, BrightWhistle launched a Facebook and social media campaign designed to help Piedmont Healthcare efficiently acquire new general surgery patients. The campaign produced 289 qualified leads and 70 procedures for the hospital, which yielded a 5x ROI on Piedmont Healthcare’s investment. Impressive results were also achieved for Duke Raleigh Hospital by applying the BrightWhistle solution to achieve a 23x increase in click-through-rate and a 65 percent reduction in cost-per-click versus a traditional ad campaign on Facebook.

“We partnered with BrightWhistle for social patient acquisition in order to help us better understand how our consumers interact with this specific advertising channel,” said Gove.

"As healthcare providers and payers try to acquire and engage with ideal patient populations, our research can help to bring awareness to these organizations about the efficacy of this marketing gateway,” said Sengbusch.

BrightWhistle’s research includes data from its campaigns at Duke Raleigh Hospital, an academic medical center; Piedmont Healthcare, a large metropolitan healthcare system; and Teens Living with Cancer, a non-profit organization.

About BrightWhistle Inc.

Established in 2010, BrightWhistle delivers a complete Social Patient Acquisition and Engagement solution to health care providers, insurance companies, and other health care institutions. The Company's proprietary solution applies advanced technology designed to enhance a provider’s online profile while targeting high value patients and procedures through search and social media. The company also provides its platform to select marketing agencies with specialization in healthcare. BrightWhistle is one of a small, select group of companies with official access to the Facebook Ads API and the only company in that group exclusively focused on providing solutions to healthcare providers with full HIPAA compliance. The company was named one of the Top 10 Innovative Companies in Georgia for 2012 by the Technology Association of Georgia. BrightWhistle is based in Atlanta and can be found at brightwhistle.com.