Cost Plus World Market Partners with 20th Century Fox for the Release of Ang Lee’s LIFE OF PI

Specialty Retailer Launches Sweepstakes and Line of Licensed Products

OAKLAND, Calif.--()--Cost Plus World Market® (www.worldmarket.com) is thrilled to announce its partnership with 20th Century Fox in the theatrical release of the much-anticipated 3D film, LIFE OF PI, on November 21, 2012. Directed by Academy Award®-winning director Ang Lee, the film is adapted from the bestselling novel of the same title by Yann Martel.

With LIFE OF PI, Mr. Lee (“Brokeback Mountain”; “Crouching Tiger, Hidden Dragon”) creates a groundbreaking movie event about a young man who survives a disaster at sea and is hurtled into an epic journey of adventure and discovery. While cast away, he forms an amazing and unexpected connection with another survivor…a fearsome Bengal tiger.

Based on the book that has sold more than seven million copies and spent years on the bestseller lists, LIFE OF PI takes place over three continents, two oceans, many years, and a wide universe of imagination. Mr. Lee’s vision, coupled with stunning 3D visuals, has turned a novel long thought un-filmable into a thrillingly audacious mix of grand storytelling and powerful and provocative themes.

As part of its partnership with 20th Century Fox, World Market has developed an exclusive line of licensed LIFE OF PI merchandise inspired by the story’s beginnings in India. Staying authentic to the story’s setting in Southern India, the items include tunics, jewelry, home décor items and more. Beginning in late November, the licensed merchandise, along with World Market’s own line of decorative accessories, textiles and collectibles, will be available in stores and online at www.worldmarket.com.

World Market CEO Barry Feld stated, “Cost Plus World Market is a natural fit to partner with 20th Century Fox on the release of LIFE OF PI. We sell a number of items from around the world, including India, and our merchandise assortment reflects the film’s themes of discovery. During this holiday season, our LIFE OF PI shop will offer unique gifts that can’t be found elsewhere.”

Also, from now through December 28, World Market will host a LIFE OF PI Sweepstakes, in which customers have a chance to win a dream trip for two to India that celebrates the film’s sense of adventure, a $1,000 World Market gift card and LIFE OF PI merchandise. Customers can enter at www.worldmarket.com.

During Black Friday weekend, the specialty retailer will offer customers special in-store savings and giveaways. On Friday, November 23, the first 100 customers through the door will receive an exclusive LIFE OF PI limited-edition ornament and a movie ticket. On Saturday, November 24 and Sunday, November 25, the first 100 customers through the door will receive a reusable LIFE OF PI tote bag and a movie ticket.

More information about Cost Plus World Market’s LIFE OF PI products and promotions can be found at www.worldmarket.com. To stay up to date on all of Cost Plus World Market’s current promotions and events, follow us on www.facebook.com/worldmarket, www.twitter.com/worldmarket and www.pinterest.com/worldmarket.

About 20th Century Fox

One of the world’s largest producers and distributors of motion pictures, 20th Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions and Twentieth Century Fox Animation.

About Cost Plus World Market

Cost Plus World Market (www.worldmarket.com) operates 263 stores in 30 states under the World Market® and Cost Plus World Market® trademarks. The stores feature an ever-changing selection of casual home décor and furnishings, housewares, gifts, jewelry, decorative accessories, over 500 international wines, gourmet foods and beverages offered at affordable prices and imported from more than 50 countries. Many items are unique and exclusive to World Market and are regularly supplied by an international network of individual and regional artisans developed over the Company’s more than 50 years in the import business.

Contacts

Cost Plus World Market
Jill Osaka, 510-808-9319
jill.osaka@cpwm.com

Release Summary

Cost Plus World Market Announces Partnership with 20th Century Fox in the Theatrical Release of LIFE OF PI

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Contacts

Cost Plus World Market
Jill Osaka, 510-808-9319
jill.osaka@cpwm.com