Fisher Nuts Launches Integrated Marketing Campaign With Chef Alex Guarnaschelli and Food Network

Celebrity Chef and Restaurateur Provides a Fresh Twist on Every Day Recipes as Spokesperson

Fisher Nuts Launches Integrated Marketing Campaign With Chef Alex Guarnaschelli and Food Network (Photo: Business Wire)

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CHICAGO--()--Fisher® Nuts announced today that it has entered into a partnership with Food Network’s Chef Alex Guarnaschelli, a regular judge on Chopped, as the Fisher Nuts new campaign spokesperson. Guarnaschelli, executive chef at Butter and The Darby in New York, will be sharing a variety of Fisher Nuts-inspired recipes and offering consumers tips for a ‘fresh twist’ on every day recipes throughout the year.

“We are thrilled to take our marketing efforts to the next level with this exciting partnership,” says Howard Brandeisky, Vice President Global Marketing and Customer Solutions at John B. Sanfilippo & Son, Inc., the manufacturer and distributor of Fisher Nut products. “With nearly 70 percent of Food Network viewers shopping at our key retailers, we’re confident that with Chef Guarnaschelli’s culinary authority working together with Food Network’s audience reach, the campaign will help boost sales and elevate our brand.”

The new partnership aligns Fisher Nuts with a culinary expert, Chef Guarnaschelli, and with one of the nation’s top brands, Food Network. The program will offer a unique point of difference, positioning Fisher Nuts as a premier brand of recipe nuts with a convenient stand-up, re-sealable bag.

Kicking off this fall and running through the summer of 2013, in partnership with Blue Chip Marketing Worldwide, the Fisher Nuts Food Network campaign will feature a variety of marketing initiatives showcasing Chef Alex Guarnaschelli that include:

  • Food Network magazine print ads
  • Digital ads on various Scripps online properties, as well as an entire section of the Fisher Nuts website dedicated to Alex, her recipes and simple twist suggestions using Fisher Nuts
  • “Cooking with Nuts” vignettes that will air on Food Network
  • In-store signage
  • A robust public relations campaign consisting of print, broadcast and social media initiatives

For more information on Fisher Nuts, please visit www.fishernuts.com/alex.

About John B. Sanfilippo & Son, Inc.

John B. Sanfilippo & Son, Inc., (NASDAQ: JBSS), founded in 1922, is a leading processor, marketer and distributor of baking nuts, snack nuts and nut-based products that are sold in multiple distribution channels. Our products can be found under the Fisher Nuts, Orchard Valley Harvest and Sunshine Country brand names and a variety of private brands.

About Food Network

FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers’ best friend in food and is committed to leading by teaching, inspiring and empowering through its talent and expertise. Food Network is distributed to more than 100 million U.S. households and averages more than 9.9 million unique web users monthly. Since launching in 2009, Food Network Magazine has tripled its rate base and delivers a circulation of 1.45 million. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24 hour networks in Great Britain, India, Asia and Africa. Scripps Networks Interactive (NYSE: SNI), which also owns and operates Cooking Channel (www.cookingchanneltv.com), DIY Network (www.diynetwork.com), Great American Country (www.gactv.com), HGTV (www.hgtv.com), and Travel Channel (www.travelchannel.com), is the manager and general partner.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50470080&lang=en

Contacts

John B. Sanfilippo & Son, Inc.
Mara Greenwald
(847) 418-8085

Release Summary

Fisher Nuts announced today that it has entered into a partnership with Food Network’s Chef Alex Guarnaschelli, a regular judge on Chopped, as the Fisher Nuts new campaign spokesperson.

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Contacts

John B. Sanfilippo & Son, Inc.
Mara Greenwald
(847) 418-8085