NEEDHAM, Mass.--(BUSINESS WIRE)--Extreme Reach, Inc., the leading ad platform for cross-media video delivery and management solutions, today announced that Chip Scully has joined the Company as Vice President of Online Video Advertising. In his new role, Scully will lead the Extreme Reach Online Video Advertising Sales & Service teams to drive further adoption of the Company’s offerings. He joins the Company from Microsoft where he led multi-platform video sales efforts working with both Web and TV clients. Scully is one of many experienced industry professionals to recently join the Extreme Reach Sales & Services team.
Based out of the Company’s Boston-area headquarters, Scully will be responsible for driving sales of the Company’s growing portfolio of online solutions, helping existing traditional TV clients realize online video opportunities. Scully will also help all offices implement service solutions that enable brands and agencies to unify video campaigns into one TV everywhere experience.
“Extreme Reach is expanding at a tremendous rate, and the best people out there are taking notice of the changes in our industry that we’re helping move forward. Because of that, we’re uniquely able to hand-select our team members based on their industry experience and reputation,” said Tim Conley, Chief Operating Officer of Extreme Reach. “Chip is a great example. He’s a forward thinker who’s exceptionally skilled and very highly regarded in both TV and Web circles. We’re very pleased to be adding his extensive expertise and leadership to our team.”
“Television as we knew it is evolving very quickly,” said Scully. “The vision of TV wherever/whenever/whatever will be realized and Extreme Reach is in an exceptionally good position to power the world’s video future. This is the one company that can help advertisers seamlessly tell their story across every screen from TV to the Web and beyond.”
Chip Scully comes to Extreme Reach after four years as the Senior Director of Advanced TV and Online Video Sales at Microsoft. In that role, Chip started and led a team that launched Microsoft’s advanced TV marketplace, the result of acquiring Navic Networks in 2008. That marketplace grew to 32 cable networks with over 200+ advertising clients such as American Express, Kraft and General Motors. Prior to working for Microsoft, Chip drove TV, digital, print and multi-media sales at ESPN.
Scully is one of twelve senior Client and Sales Managers who have joined the Extreme Reach team from industry competitors Microsoft Advertising, Deluxe and Talent Partners.
About Extreme Reach
Extreme Reach is the leading provider of cross-media video advertising solutions that span TV, the Web and all other video media. The Extreme Reach video platform enables the seamless delivery, measurement and management of multi-screen advertising campaigns. The company’s cross-media video ad delivery network is the largest in the world. Nearly 3000 advertisers and agencies look to Extreme Reach to connect and simplify their advertising workflows. The company is headquartered in Needham, Mass., with offices in New York, Chicago, Burbank, Detroit, San Francisco, Dallas, Seattle and Louisville.
For more information on the Company, visit the Extreme Reach website: extremereach.com.