Fotopedia Introduces “AdStories”, a New Ad Format Designed for the iPad

SAN FRANCISCO--(BUSINESS WIRE)--Fotopedia, the publisher of popular iOS apps, today announced a brand new advertising format, called AdStories, designed specifically for the iPad.

“With an audience of 15 million people worldwide, we have seen strong interest from advertisers. They love the ability to reach their target audiences on the iPad, with precise targeting via exclusive, beautiful and relevant ad campaigns”

AdStories are an invitation to discover or explore products, services and experiences that match your personal interests. Their unique new format is similar to a stunningly beautiful slideshow that ends with a call to discovery. Easily shareable and re-shareable, AdStories are the ultimate branded content.

Brands and advertisers can now reach an audience of 15M people anywhere in the world, with this extremely engaging format on the iPad, while focusing on their specific targets by geography, language, and interest.

AdStories can be about any topic, project or even a person. In the world of travel, AdStories can present a destination, a hotel, or a particular trip. The first applications of this format showcase spectacular adventures offered by prominent adventure travel companies GeoEx, Mountain Travel Sobek and Tirawa in exciting destinations such as Botswana, Bhutan, Italy’s Dolomites, The Galapagos, or Tibet.

At the end of the AdStories, you are presented with a “call to discovery”. In the case of adventure travel, clicking on the call to discovery generates an email request for more information, ready to be sent to the advertiser with just one tap of a button. This happens inside the app without having to switch to an email app or browser. Then you can simply resume your exploration.

“With an audience of 15 million people worldwide, we have seen strong interest from advertisers. They love the ability to reach their target audiences on the iPad, with precise targeting via exclusive, beautiful and relevant ad campaigns,” said Jean-Marie Hullot, CEO of Fotopedia. “With AdStories, we are taking the next step to help people discover the beauty of our world. Our partners can now present their services in a way that is extremely attractive on the iPad; the result is quite spectacular. I am pleased that advertising in our apps is so beautiful that it has become a part of the show.”

About “Fotopedia AdStories”

100% designed for the iPad
Breathtaking visuals served at high resolution for the Retina display
Flexible call to discovery (web, mobile web, download an app, email inquiry, Facebook page)
Easy to share and re-share with iOS 6 Facebook and Twitter sharing
Targeted by geography, language and interest

Pricing & Availability

AdStories are presented in all of the 13 free Fotopedia apps, including Fotopedia Heritage (Best Tablet App of the Year), Fotopedia Paris, Fotopedia China and the new Fotopedia Italy. Promotional campaigns on Fotopedia start at $10,000. For more information please contact partner@fotopedia.com

About Fotopedia

Fotopedia is the publisher of Fotopedia Magazine and a suite of iOS apps, including “Fotopedia Heritage”, one of Apple’s Hall of Fame best 50 apps of all time. Fotopedia is also the recipient of the 2011 Best Tablet App of the Year Crunchies Award. Fotopedia provides new ways to discover, explore and share the beauty of the world. With an audience of 15M people in more than 200 countries and geographies, Fotopedia serves 200M images views per month on iPhone and iPad to people who have a passion for travel. The company was founded by a team of Apple veterans including Jean-Marie Hullot, who was previously CTO at NeXT and CTO of Apple’s Applications Division. Fotopedia has offices in San Francisco and Paris.

About GeoEx

A pioneer of travel to remote and challenging destinations since 1982, GeoEx is an award-winning adventure travel company and was recently named Best Travel Company by Outside magazine.

GeoEx offers a varied portfolio of overland tours, treks, walks, and expeditionary voyages to 150 unique destinations across the globe, including Cuba, Congo, Namibia, Japan, China, Georgia, Turkey, and Iraq.

For more information, please visit www.geoex.com/

About Mountain Travel Sobek

Mountain Travel Sobek, which pioneered modern adventure travel in 1969, has shared its passion for exploration by specializing in what many thoughtful travelers seek—a sense of inspiration that transforms and enriches the rest of their lives. For more than four decades, the company has been perfecting the art of finding and exploring the most magnificent mountains and rivers, and some of the planet’s remotest, richest cultures in an insatiable quest for discovery. In addition to carefully designed group departures, MTS crafts one-of-a-kind private and custom adventure travel programs.

For more information, please visit www.mtsobek.com

About Tirawa

Tirawa is a French adventure travel company. Tirawa offers extensive opportunities to discover the world’s most spectacular nature and destinations with a broad range of tours, walks and treks. You will be provided with an advisor who has extensively traveled in the country of your destination and local guides who have been trained by Tirawa. Committed to sustainable travel, Tirawa has received the ATR certification.

For more information, please visit www.tirawa.com/