NEW YORK--(BUSINESS WIRE)--Birchbox, the company helping consumers discover the best new beauty, grooming and lifestyle products, today unveiled a celebrity-curated holiday shop in support of The Art of Elysium, a non-profit encouraging actors, artists, and musicians to dedicate their time and talent to children battling various medical conditions. The online holiday boutique features a selection of beauty, grooming and lifestyle products hand selected by several of The Art of Elysium celebrity devotees, including Rumer Willis, Jamie-Lynn Sigler and Trueblood’s Kristin Bauer van Straten, and funny men Aziz Ansari, David Arquette and Hayes MacArthur.
“The Art of Elysium’s mission and the programs they’ve developed are truly inspirational and we are honored to launch this holiday shop to help the organization bring hope and art to children who need it most,” said Katia Beauchamp, Co-founder of Birchbox. “Together with the organization’s generous celebrity supporters, we’re giving consumers a fun way to shop for great holiday gifts while giving back this holiday season.”
From hair serums and nail polishes to toothbrushes and marshmallow shooters, Birchbox shoppers can get exclusive insights into Aziz Ansari’s hair care regime and unlock Jamie Lynn Sigler’s beauty secrets, all while checking off holiday shopping lists and supporting a great cause. The shop includes more than 35 celebrity product picks from brands including Kiehl’s, Origins, Anthony Logistics, Benefit and more.
“We are so thankful to Birchbox for supporting The Art of Elysium and celebrating the holiday season by sharing our mission and creative inspiration with their subscribers,” said Jennifer Howell, Founder of The Art of Elysium.
Since launching in September 2010, Birchbox’s unique “try-learn-buy” retail approach has become a favorite among consumers. More than 400 brand partners worldwide have teamed up with Birchbox to help gain a personal invitation into consumers’ homes month after month. The company’s discovery retail platform starts with personalized monthly boxes and also includes a handpicked online shop featuring full-sized products and expert editorial content. As a testament to the impact of successful sampling, the company launched Birchbox Man in Spring 2012, the first new vertical, and recently acquired Paris-based JolieBox, helping extend the brand internationally.
To learn more, please visit: www.birchbox.com/TheArtofElysium.
About Birchbox
Launched in 2010, Birchbox is the leading global discovery commerce platform for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. Birchbox members have first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox’s online store, customers can shop a handpicked selection of full-sized products from more than 400 top brands such as Lancôme, Kiehl’s, Yves Saint Laurent, Laura Mercier, Benefit, Stila, Caudalie, Payot, L’Occitane, Bourjois, and L’Oreal. In 2012, Birchbox acquired Paris-based JolieBox, gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit www.birchbox.com, or follow us on Facebook and Twitter and YouTube and our blog.
About The Art of Elysium
The Art of Elysium, a non-profit 501(c) (3) organization founded in 1997, encourages working actors, artists and musicians to voluntarily dedicate their time and talent to children who are battling serious medical conditions. They provide artistic workshops in the following disciplines: acting, art, comedy, fashion, music, radio, songwriting and creative writing.