RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--Samsung Electronics North America today announced that it will provide $3 million to support residents of East Coast communities affected by Hurricane Sandy. Samsung pledged $3 million to the American Red Cross through ABC Television’s ‘Day of Giving,’ with viewer donations being matched on a dollar-for-dollar basis up to $3 million. In addition, the company is matching employee donations to help with rebuilding and recovery efforts.
“New Jersey has been home to Samsung’s U.S. headquarters since we established our business here in 1982 and our region has been the hardest hit by this disaster,” said Y.K. Kim, President and CEO of Samsung Electronics North America. “Samsung’s first priority has been to ensure the safety and security of our U.S. employees and their families. Now it is important that we provide assistance to our neighbors.”
Samsung’s cash donations will provide immediate and direct assistance to those in greatest need. The company seeks to provide support now and during the recovery period in the weeks and months to come.
About Samsung North America
Samsung North America, based in Ridgefield Park, NJ, is an arm of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American brand management including Samsung Electronics America, Inc., Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc., and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, Samsung is one of the most decorated brands in the electronics industry. The company was ranked #9 in BusinessWeek/Interbrand “100 Best Global Brands,” and named as one of Fast Company’s “Top 10” Consumer Electronics Companies of 2012. For more information, please visit www.samsung.com. You can also Fan Samsung on www.facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.