HOUSTON--(BUSINESS WIRE)--Lemonade Day makes history again today with the national launch of one of the first donation payments application for the battery-powered Dynamics ePlate™ credit card device. The innovative offering lets consumers donate with every purchase to a free, national program dedicated to teaching children how to start, own and operate their own business through the simple and time‐honored act of building and running a lemonade stand.
When the Lemonade Day experience™ is selected, a consumer will contribute towards an education kit anywhere they use their Dynamics ePlate™ credit card device. Consumers can choose to donate towards a single kit for an at-risk youth in a specific community, donate with other ePlate™ users to support kits for an entire class of youth, or earn a kit for their own child that will be shipped free-of-charge.
Consumers can sign up for a battery-powered Dynamics ePlate™ credit card device at www.dynamicsinc.com/lemonadeday
“With the Lemonade Day experience™ application for the ePlate™ credit card device, individuals can donate year round toward the future of a child just by paying for their lunch, gas, or movie tickets,” said Michael Holthouse, Founder of Lemonade Day. “Every purchase with a Dynamics ePlate™ can mean the education of an at-risk child.”
“Entrepreneurship is at the heart of Dynamics and the ePlate™ platform,” said Jeff Mullen, CEO of Dynamics. “We are humbled to have created a device that may teach at risk children entrepreneurial skills that may not only change their lives, but the lives of everyone around them.”
The ePlate™ credit card device is subject to a credit approval.
How It Works
ePlate™ is connected to an ecosystem of experience™ providers that each deliver an individualized brand experience, through an experience™ application, to the consumer. Prior to a purchase, consumers select multiple experience™ applications on their smart phone, tablet, or computer to port to their ePlate™ device. At the time of purchase, the consumer can use different buttons on their ePlate™ device to select different experience™ applications. To learn more about the ePlate™ device, watch the video at www.dynamicsinc.com.
About Dynamics Inc.
Dynamics Inc., founded in 2007 by Jeff Mullen, designs and manufactures intelligent battery-powered payment devices and advanced payment platforms. The company won the $1M People's Choice Award at DEMO Fall 2010, four Finovate Best of Show awards, and Best in Show for Personal Electronics at the 2011 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. For more information, visit www.dynamicsinc.com.
About Lemonade Day
Lemonade Day, created by Prepared 4 Life, a Texas 501C3 organization, is a fun and experiential learning program where communities across the nation unite to teach youth how to start, own and operate their own business through a lemonade stand. There are two distinct components of Lemonade Day. First, there is a month-long learning experience through which a child and a caring adult exercise a step-by-step process of starting a business. This month-long process has proven to have a dramatic impact on a child’s understanding of how to be an entrepreneur in any industry. The second component is the actual implementation of the business, which takes place on Lemonade Day, held annually on the first Sunday in May. Literally, thousands of children open their stand for business with support from their community. In the six years since Lemonade Day’s inception, the program has grown in Houston from 2,700 to 54,000 youth participating and has attracted attention from city leaders across the nation. In 2011, over 65,000 kids in 30 other U.S. cities also experienced Lemonade Day.