NEW YORK--(BUSINESS WIRE)--Sulia (http://www.sulia.com), the first subject-based social network, today announced that digital media pioneer Martin A. Nisenholtz has joined its Board of Directors. Mr. Nisenholtz was the founding leader of NYTimes.com and led The New York Times Company’s digital strategy, development and operations from 1995 through December of 2011.
“Sulia is creating a new and powerful social experience,” said Nisenholtz. “The rise of social networks has enabled millions of people to create content about anything and everything from wherever they are. But social networks have not been effective in identifying the best sources on specific subjects and bringing them together into one focused experience. By algorithmically curating experts and their content into real-time channels, Sulia’s technology generates live expert panels on every important subject.”
Sulia uses proprietary data to identify and onboard successful experts on thousands of subjects. These experts use Sulia’s publishing platform to target their content to the most relevant channels and reach the audiences most interested in their thoughts. Sulia’s technology responds to changing events by quickly generating new channels on trending subjects every day.
“Martin’s experience gives us a tremendous advantage as we scale the network of experts and broaden our channels,” said Jonathan Glick CEO of Sulia. “Today, social media is still one stream about everything from any person or brand you’ve chosen to friend or follow. Of course, like all other media before it, social will be channelized and curated for quality and relevance.”
Sulia channels make sense of the chaotic world of social content for consumers by providing them with one place to discover the strongest voices and the best content on the subjects they care about. Users can further improve the experience by adding their friends and favorite sources to any channel, providing them with subject-specific updates from both the top sources and the people they know.
Martin Nisenholtz is a Senior Advisor for The New York Times Company and an Adjunct Associate Professor at the Columbia Journalism School. Martin was the founding leader for nytimes.com in 1995 and Chief Executive of New York Times Digital from 1999-2005, when he was promoted to Chief Digital Officer for The Times Company. Martin currently serves on the boards of Yellow Media (TOR:YLO), Exelate and Sulia. He founded the Online Publishers Association in 2002 and serves on the OPA board. In 1983, Martin founded the Interactive Marketing Group (IMG) at Ogilvy & Mather. IMG was the first digital agency at a major US advertising firm. Martin began his career as a research scientist and assistant professor at NYU’s Interactive Telecommunications Program (ITP). He holds a BA from the University of Pennsylvania and an MA from Penn’s Annenberg School, where he serves on the alumni board.
About Sulia:
Sulia is the world’s first-ever subject-based social network, combining crowdsourcing, machine learning, and human supervision to create high-quality channels of content from the world’s best social sources on thousands of subjects and stories. Sulia is based in New York City. Its investors include FirstMark Capital, IA Ventures, Village Ventures, RSL Venture Partners, Founder Collective and SV Angel.