DUBLIN--(http://www.researchandmarkets.com/research/l5pm8x/expecting_windows) has announced the addition of the "Expecting Windows 8 Ultrabook to be a catalyst for touch panel demand in 2H12?" report to their offering.)--Research and Markets (
“Expecting Windows 8 Ultrabook to be a catalyst for touch panel demand in 2H12?”
We forecast the initial penetration rate of Ultrabook to be less than 10% of total NBPC shipments in 2012. In addition, it is still a question mark whether touch screen functions could effectively increase Ultrabook end demand after Windows 8 is officially launched in October. In our research, overall BOM cost is estimated to increase approximately $50-80 or higher for touch screen functions adopting OGS type of touch panel in 2H12. Based on the above aforementioned, we believe that Windows 8 Ultrabook is unlikely to be a catalyst to increase touch panel demand in 2H12.
Isaiah's Key Takeaways from our research:
1. Ultrabook penetration rate is estimated to be lower than 10% by the end of 2012.
2. High BOM cost remains to be key issue to increase Ultrabook end demand.
3. Expecting to have around $50-80 cost adder for Ultrabook with touch screen functions.
For more information visit http://www.researchandmarkets.com/research/l5pm8x/expecting_windows.