STOCKHOLM--()--Seamless (listed on the Nasdaq OMX)(STO:SDABB) is broadening its mobile payment solution by including targeted offers for consumers who pay with SEQR. This means yet another source of income for Seamless. The new service will be introduced in October.
“We know that merchants want to be able to target their customers with relevant offers. SEQR offers a good opportunity here for targeted communication to consumers based on their purchasing patterns”
The Seamless solution for mobile payments, SEQR, has quickly become widely acclaimed among both merchants and consumers, because it cuts down on the high fees charged by card companies, is very easy and free to set up and also has a high level of security.
"We know that merchants want to be able to target their customers with relevant offers. SEQR offers a good opportunity here for targeted communication to consumers based on their purchasing patterns," said Peter Fredell, CEO of Seamless.
The targeted offers will be under a separate tab in the SEQR app.
"It is an important part of our work to constantly improve the SEQR app for consumers. With attractive offers, we are creating yet another argument for why consumers should use the SEQR app when making purchases. It is not an intrusive function. Consumers choose themselves whether they want to see the offers that are published," said Emil Wikström, Business Unit Manager for SEQR.
Seamless is set to offer three payment models:
· Payment for targeted advertising
· Payment where consumers click on the offer
· Revenue sharing
Seamless is one of the world's leading providers of payment solutions for mobile phones, handling more than 3.1 billion transactions each year via 525,000 active POSs. This combined with eleven years' experience and a presence in 26 countries gives Seamless a strong position in the mobile payments market. It is the company's unique transaction platform that makes SEQR possible. Seamless is traded on Nasdaq OMX Stockholm, under the SEAM ticker.
SEQR, developed by Seamless, is the fastest and easiest mobile payments solution currently available on the market. All customers need to do is use the SEQR app to scan the QR code at the POS terminal and approve the payment by entering their PIN. SEQR works just as well for physical transactions as for e-commerce, and is both faster and more secure than card payments. The technology behind the solution means that there is no investment cost for retailers. All that is required is a QR code sticker at the POS terminal. In addition, the low transaction charges allow the retailer to save money.
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