American Express Ignites Fashion E-Commerce with First to Market Fashion Partnerships

American Express Partners with The Fancy, Harper’s BAZAAR and Lucky Magazine

NEW YORK--()--American Express® has unveiled a series of partnerships designed to create seamless and engaging shopping experiences for consumers that turn unique, curated content into commerce. Timed to the launch of the fall fashion season, American Express is enabling digitally minded shoppers to Fancy, Like and Sticker to find inspiration, connect to fashion and, exclusively for American Express Cardmembers®, receive benefits, offers and experiences.

“As consumers continue to migrate to online platforms for fashion, at American Express, we wanted to create a shopping experience that takes consumers from inspiration and discovery to purchase and finally social sharing,” said Deborah Curtis, vice president, Entertainment Marketing and Sponsorships, American Express. “With these partnerships, we are able to deliver that journey, along with great service and offers to our Cardmembers and anyone with a passion for fashion.”

The Fancy

In partnership with The Fancy, American Express has created a first-of-its kind brand channel curated by tastemakers and fashion industry insiders that will feature an offer exclusively for American Express Cardmembers®. American Express will be working with influencers including Prabal Gurung, Susie Lau of Style Bubble, Kelly Framel of The Glamourai, Jane Aldridge of Sea of Shoes, Jenné Lombardo and others to Fancy products that they love and enable shoppers to purchase the merchandise directly from The Fancy. To celebrate the launch of the partnership, fashion-loving Cardmembers who sync their eligible American Express Card at Sync.AmericanExpress.com could get $20 back on their next purchase of $100 or more on The Fancy (http://amex.co/OrviI1).

Harper’s BAZAAR

American Express has partnered with Harper’s BAZAAR as they prepare to launch ShopBAZAAR, the first true editorial-to-commerce online store. ShopBAZAAR is a breakthrough online store, enabling readers to move from the inspiration of seeing desirable items in the magazine’s pages to effortlessly acquiring them in a fully integrated experience, directed in its entirety by the editors of Harper’s BAZAAR.

As the preferred card of ShopBAZAAR, American Express is at the forefront of this multi-platform shopping experience allowing shoppers to explore and purchase current season looks and accessories from more than 700 items across notable and desired designers. In a unified shopping cart for check-out, American Express is seamlessly integrated into this unique platform to help drive fashion content and commerce while offering Cardmembers exclusive access to fashion pieces and offers that will be available online as well as via social, mobile and tablet applications. American Express will also host the Amex Trends page that will feature benefits and information about a variety of American Express’ support of the fashion industry.

Lucky Magazine

My Lucky is a new platform designed to provide users with the opportunity to Shop, Sticker, Share and Buy seamlessly on myluckyshops.com with American Express. The first-to-market technology created by Lucky magazine allows consumers to socially shop with ease. Lucky’s beloved sticker system, a favorite of magazine readers, helps users categorize and curate their purchases. My Lucky will allow users to digitally sticker the products they love and shop from MyLuckyShops with a layer of editorial curation. MyLuckyShops will also host a school of merchants within the experience which allows users to have the option to shop at various stores. This platform is accessible on the tablet, luckymag.com or myluckyshops.com. American Express, the official launch partner, will offer unique benefits available exclusively for American Express Cardmembers to be launched over the coming months.

To support these partnerships, each launch will have a heavy presence across the American Express social channels; Facebook and Twitter and will also leverage the power of the social space of the individual partners and industry influencers.

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and help build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card.

About The Fancy

Fancy is the preeminent online destination for those who appreciate beautiful things. Style icons, entertainers and business leaders congregate on Fancy to curate collections of their favorite objects and places. With one click you can buy a new dress or book a trip to an exotic locale. Part magazine, part shopping-guide, and part social network, Fancy is an exclusive oasis of impeccable taste and brilliant design within the vast sea of the Internet. Visit www.TheFancy.com today and create a collection that expresses your vision.

About Harper’s BAZAAR

Harper’s BAZAAR is fashion. We inform and inspire, as we have since 1867. BAZAAR is a visual muse and an unrivaled source of ownable style— turning the unexpected into the wildly coveted. America's first fashion magazine is available in 43 countries around the world. Harper’s BAZAAR is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies. With its acquisition of Lagardère SCA's 100 titles in 14 countries outside of France, Hearst Magazines now publishes more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines the largest publisher of monthly magazines in the U.S. (ABC 2011) and reaches 87 million adults (Spring 2011 MRI). Follow Harper’s BAZAAR on Twitter at @harpersbazaarus.

About Lucky

Lucky, the award-winning magazine about shopping and style, showcases what to wear and how to wear it, making fashion and beauty fun and accessible. For the latest news from Lucky, log on to www.luckymag.com.

Contacts

PMK-BNC for American Express
Heather Feit, 212-373-0119
Heather.feit@pmkbnc.com
or
American Express
Caitlin Lowie, 212-640-2921
caitlin.m.lowie@aexp.com

Sharing

Contacts

PMK-BNC for American Express
Heather Feit, 212-373-0119
Heather.feit@pmkbnc.com
or
American Express
Caitlin Lowie, 212-640-2921
caitlin.m.lowie@aexp.com