Business Wire
 Monster Digital
September 14, 2012 08:00 AM Eastern Daylight Time 

Monster Digital® “Daytona Series” Solid State Drives Offer Ultimate Performance Upgrade for Laptops, Ultrabooks™ and Desktops

-- Lower Cost, Ultra High Speed with High Efficiency and Reliability, Optional Easy-Installation Kit Makes Upgrading to SSD a Snap, Dramatically Enhancing Computer Performance Quickly - Easier and More Complete Than Any Other Kit --

SAN JOSE, Calif.--(BUSINESS WIRE)--Monster Digital®, a leading innovator and developer of advanced memory and storage solutions, is broadening its selection of Solid State Drives (SSD), making it easier for just about anyone to adopt leading-edge SSD technology with its new ultra-high speed “Daytona Series” Solid State Drives. The 2.5” Daytona Series SSDs are conservatively rated with 550/515 read/write speeds, 60k IOPS, are over provisioned for extended reliability. Packaged in a super thin 7mm universal fit stainless steel case, they are available as bare drives in capacities of 90GB, 120GB, 240GB and 480GB for suggested retail prices of $99.99, $109.99, $229.99, and $479.99 respectively. Monster Digital Daytona Series bare drives are available now on Amazon.com, at Fry’s Electronics and PC Mall.

Easy Installation Kit for a Simple DIY Computer Upgrade Experience

The 120GB, 240GB and 480GB Daytona Series drives are also available with the industry’s best and most straightforward Do-It-Yourself (DIY) “Easy Installation Kit.” The kit allows just about anyone to install their new SSD on their own without hiring a computer tech or leaving their laptop at a service center. The all-inclusive kit contains everything needed to safely, quickly and easily upgrade. The package includes easy-to-follow cloning software, an SATA 3/USB 3.0 adapter, 3.5” drive bay adapter, and quick start guide. It also includes a link to a helpful installation video and even a screwdriver with all the bits necessary to safely and securely install the new SSD drive in just about any computer. Notably, the kit duplicates a computer’s existing hard drive onto the SSD, ensuring a seamless transition and an exact clone of all data. Once installed, users enjoy their exact same computer and data – only thanks to its new SSD drive, it’s incredibly faster and has longer battery life! The Daytona Series upgrade kit is available for a suggested retail price of $134.99 (for 120GB), $234.99 (for 240GB), and $484.99 (for 480GB). The Easy Installation Kit configurations will be available at the end of September at Amazon.com and Fry’s Electronics.

Dramatically Faster Than Magnetic Drives, Total Reliability and Security

Monster Digital’s SSDs are 5x faster than conventional 7,200 RPM Hard Disc Drives and 10x as reliable. Notably, because there are no moving parts and are over provisioned Daytona provides fantastic reliability and touts a 2,000,000 hour MTBF.

Thanks to their low power consumption, Daytona drives provide significantly longer battery life. Power consumption is <5W active and <200mW inactive. Users also enjoy the peace of mind that comes with airtight data security via 256-bit AES encryption. Even compared to most competitors SSDs on the market the “Daytona” series are more reliable with more consistent speed due to Reduced Write Amplification and Over Provisioning. Monster Digital SSDs also support TRIM and come with a 3-year warranty.

Monster Digital CEO Jay Tandon noted: “Demand for high-performance SSDs continues to build among today’s computer users. Everyone wants faster access speeds, longer laptop battery life and the reliability only SSDs can offer. With our new Daytona Series, we are providing an easily accessible, high-speed option for reliable storage with significantly lower energy consumption and silent operation compared to conventional HHD drives. They are the ideal choice for people who want the very best performance and efficiency. Our new Daytona drives are especially well suited to laptops. If your Ultrabook doesn’t have an SSD, install a Daytona drive with our upgrade kit today. You’ll be amazed at your computer’s new performance.”

About Monster Digital®

Simi Valley, CA-based Monster Digital designs and engineers advanced data storage and memory products. Our consumer level and professional quality memory card products for cameras, phones and tablets feature rugged construction and rapid transfer rates. For laptop and desktop computers Monster Digital offers the highest performance solid state drives. Monster Digital SSDs are available in the "easiest to use" all-inclusive do-it-yourself upgrade kit so anyone can upgrade their computer to get faster performance, longer battery life and 10x the reliability of a standard hard drive. Products are available at Amazon.com, Crutchfield, Fry’s, InMotion Stores, PC Mall.com, RadioShack or ask your local electronics retailer. D&H Distributing and Synnex Corporation are distribution partners. Tandon Digital is the Licensee of the Monster Digital brand and logo from Monster Cable Products, Inc. Ultrabook is a trademark of Intel Corporation in the U.S. and/or other countries.

Contacts

DBA Public Relations
Scott Meaney, 212-388-1400
smeaney@dba-pr.com

 Monster Digital

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