Virtual Piggy Ty’s The Knot With The World’s Largest Online Plush Retailer

COPPA-Compliant Youth Payment System Gets Cuddly with Ty’s Beanies

HERMOSA BEACH, Calif.--()--Virtual Piggy, Inc. (OTCBB: VPIG) today announced that it will integrate its innovative youth payment system into the world’s largest online plush retailer website ty.com.

Ty Inc. produces the world renowned Beanie Babies® as well as Beanie Buddies®, Teenie Beanie Bopppers®, Beanie Boppers® and other plush lines recognized the world over by their distinctive red Ty Heart Logo®.

“We have collectors of all ages and have wanted to provide our younger customers with a COPPA compliant way to purchase our beloved products online for some time now,” said Ty Warner, Ty Inc. Chairman and CEO. “Virtual Piggy is the only service that we found that met our rigorous standards; and it goes without saying that their mascot would be a great addition to our line.”

Virtual Piggy’s online payment solution is parent approved and managed. When making purchases through Virtual Piggy, kids do not share any personal information making it completely compliant with COPPA and TRUSTe certified.

“Ty’s products are loved by children around the world including mine,” said Virtual Piggy CEO Dr. Jo Webber. “We’re excited to offer Ty’s customers a secure, parent approved way to buy their favorite toys online.”

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.

Contacts

Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
ICM
Peter Pelullo, 610-825-8805

Release Summary

Virtual Piggy Partners with Ty, the world leader in plush toys, to offer secure payments for customers under 18

Sharing

Contacts

Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
ICM
Peter Pelullo, 610-825-8805