ReadyPulse Launches Social Testimonial Applications for Online Retailers

SUNNYVALE, Calif.--(BUSINESS WIRE)--ReadyPulse, the leader in Social Testimonials Marketing, has announced that it launched a suite of Social Testimonial Applications to enable online retailers to generate social proof via user comments on social networks. These applications take advantage of proven sweepstakes and contests models in social media marketing, applying the model to solve large challenges for online retailers, increasing user generated content (UGC) and positive word of mouth marketing.

“However, the effectiveness and trust of reviews and ratings have plateaued. Consumer conversations today happen in social communities, where consumers can express themselves in a visual, natural, authentic way. Five star ratings, text based reviews, and not providing your real identity is not how consumers want to share.”

“The only choice online retailers have had for effective UGC has been product ratings and reviews,” said Dennis O’Malley, CEO of ReadyPulse. “However, the effectiveness and trust of reviews and ratings have plateaued. Consumer conversations today happen in social communities, where consumers can express themselves in a visual, natural, authentic way. Five star ratings, text based reviews, and not providing your real identity is not how consumers want to share.” ReadyPulse solves this problem by enabling social commentary where the conversations happen and brings that social proof back to online retailers’ marketing channels including E-Commerce, Email, blog, and mobile applications to drive Search Engine Optimization, web traffic, and increase conversions. “Ultimately positive, authentic, visual word of mouth marketing is a retailer’s best asset,” continued O’Malley.

ReadyPulse offers four different testimonial applications that are aimed at generating user content (social testimonials or social proof), acquiring email addresses, gaining insights on social graph, and expanding your Fan base.

Grow Fans – Online retailers can maximize fan acquisition through a simple “Enter to Win” sweepstakes application that can be combined with social commenting and/or surveys.
Engage Fans – ReadyPulse offers a “Trivia” application to engage passive fans while acquiring targeted consumers through segmented questions.
Activate Fans – ReadyPulse provides a “Pin2Win” application to encourage your social audience to pin your brand content on Pinterest. Fans share their thoughts on the pinned picture, generating social proof and user generated content.
Generate Testimonials – Generating merchandising insights and social commentary has become easier and simpler with a ReadyPulse “Pick-a-Prize” application. Fans are provided with an option to choose a prize in case they win the sweepstakes. In addition, they are asked to provide a comment on why they like the prize they chose.

“We always look for opportunities to engage with our fans and have successfully leveraged sweepstakes applications in the past. However, ReadyPulse offered a unique way to activate our passive fans and acquire new fans while generating product-specific social content, which offers tremendous value in increasing conversions. We are excited to leverage the social content in our marketing campaigns and digital channels such as Emails, E-Commerce, and Web,” said Steve Groeinier, Group Manager, E-Commerce Marketing, Zumiez. Zumiez recently ran “Back to School Sweeps,” which offered six backpacks to select from in case a participant won the sweepstakes.

ReadyPulse Social Testimonial applications are custom brandable and can be implemented to run simultaneously on Facebook page as a tab application, as a Facebook application, and on a company’s own web site to maximize participation and also to keep the web traffic focused on shopping.

About ReadyPulse

ReadyPulse is the Social Testimonial Company that is transforming online retail into a personalized, digital catalog experience. ReadyPulse seeds, curates and showcases a brand's best testimonials. Brands are able to deliver personalized, interactive, and dynamic testimonials in context on shopping pages. ReadyPulse is recognized as a Contestant in CRM Idol, as 50 Companies to Watch by Always On Network. Visit ReadyPulse online at www.readypulse.com or send media enquiries to media@readypulse.com.