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September 10, 2012 06:03 AM Eastern Daylight Time 

Magnetyze™, New Magnetic Charging System from BuQu Tech, Brings Next Generation in Packaging and Power to Apple and Android Smartphones

BuQu Tech Launches First Magnetyze-Branded Mobile Accessories with Apple iPhone 4/4S Protective Case and Charging Stand; iPhone 5 Version Poised for Q4 Rollout

MobileCON 2012

CAMARILLO, Calif.--(BUSINESS WIRE)--Promising “magnetic attraction and seamless connection,” Battery-Biz® Inc., the leading U.S.-based manufacturer and distributor of consumer electronic power accessories, today announced the launch of its BuQu Tech subsidiary and the introduction of the Magnetyze™ family of smartphone accessories. The high performance magnetic charging system is available to users of the Apple iPhone 4 and 4S beginning today at www.BuQuTech.com/Magnetyze.

“It’s a richer yet simpler alternative to any case or charging system on the market. And given the platform’s use of a conductive, metal-to-metal connection, Magnetyze also delivers the fastest, most efficient charging, data transfer and data synchronization you can get.”

Magnetyze by BuQu Tech applies patent-pending magnetics technology to keep smartphones charged, synchronized and ready to “grab and go.” Magnetyze also eliminates multiple cords, clumsy cradles and the need for new charging accessories with every smartphone upgrade.

Initially, the company will offer a Magnetyze iPhone 4 and 4S bundle containing the Magnetyze protective case, desk stand and magnetic charging and data sync cable for $69.99 via its web site. The company will accept pre-orders for the iPhone 5 shortly after it is released and will introduce the first Magnetyze smartphone cases for Android™ later this fall with a Magnetyze case for the Samsung Galaxy S3.

“Magnetyze by BuQu Tech puts the principles of magnetics to work for smartphone users who appreciate functionality, style and the ability to grab their phone and go without the hassles associated with legacy charging devices,” said Ophir Marish, BuQu Tech CEO and longtime head of Battery-Biz. “Magnetyze is a protective case, a desk stand, a car charger, a wall charger, a multi-bay docking station and much more. It’s the perfect solution for families who use more than one smartphone platform because every phone equipped with a Magnetyze protective case is instantly compatible with every Magnetyze accessory. Now, iPhone and Android users can peacefully co-exist on the same charging platform.

“Magnetyze is the new way for mobile users to connect and protect,” Marish said. “It’s a richer yet simpler alternative to any case or charging system on the market. And given the platform’s use of a conductive, metal-to-metal connection, Magnetyze also delivers the fastest, most efficient charging, data transfer and data synchronization you can get.”

Users simply slide their smartphone into the lightweight Magnetyze protective case and attach the polycarbonate bumper over their smartphone. The smartphone is now ready to attach to the sleek, sculpted Magnetyze desk stand. Magnets integrated into both the case and desk stand enable seamless attachment and simultaneous charging and data synchronization. Through the magic of magnetics, users can swivel their Magnetyze-enabled phone 360 degrees for both vertical and horizontal use – without detaching the phone from the stand or disrupting charging or synchronization. For a video demonstration, please visit http://www.buqutech.com/magnetyze.

When it’s time for Magnetyze users to upgrade to a new smartphone, only the protective case needs replacement. The desk stand, magnetic charging cable and other Magnetyze-branded accessories will work with any and every Magnetyze smartphone case.

For the introductory launch period, the product bundle will ship within the U.S. via UPS Ground at a flat rate of $5.99. BuQu Tech will accept payment via PayPal and all major credit cards, and initial shipments will begin on September 14th. BuQu Tech will roll out Magnetyze internationally during Q4.

About BuQu Tech

BuQu Tech™ (www.BuQuTech.com) is a subsidiary of Battery-Biz® Inc., the leading U.S.-based manufacturer and distributor of rechargeable batteries, adapters and chargers for portable electronic devices. BuQu Tech (pronounced “boo-koo”) imagines, develops and builds high performance products for smartphones and tablets and in late 2012 will be the first accessories platform to support both Apple and Android smartphones. Its initial offering to the consumer market – the new Magnetyze™ family of universally compatible smartphone accessories -- uses patent-pending conductive magnetics technology to protect smartphones from harm while simultaneously charging, synchronizing and transferring data among devices. The Magnetyze bundle – a protective case, desk stand and magnetic charging cable -- is available for the iPhone 4 and 4S at www.BuQuTech.com/Magnetyze. BuQu Tech is based in Camarillo, Calif.

Contacts

Edge Communications, Inc.
Ken Greenberg, 323-469-3397
ken@edgecommunicationsinc.com

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