CorFire Delivers Completely Virtual Mobile Payment Capabilities to Support Dunkin’ Donuts’ Mobile App

Solution offers convenient options to customers, drives loyalty for franchisees

ATLANTA--(BUSINESS WIRE)--CorFire™, the mobile commerce business of SK C&C USA and the industry-leading mobile technology expert, is providing virtual mobile payment capabilities to Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods. The technology supports Dunkin’ Donuts’ recently-launched mobile app which eliminates the need for physical cards and enables consumers to gift via SMS, email, and social networks.

“Incorporating a mobile wallet offering to a customer base that is always on the go enhances their overall shopping experience, increases convenience and drives in-store foot traffic. Dunkin’ Donuts has truly embraced the mobile medium, and it’s an absolute honor to work with such a dedicated partner.”

The Dunkin’ App is technology agnostic and works without the need to wait on NFC, enhancing the consumers’ shopping experience by providing convenient and easy-to-use mobile payment options. The solution, which works on most smartphones, also delivers Dunkin’ Donuts franchisees with payment and gifting solutions that drive customer loyalty while providing cost savings.

“Dunkin’ Donuts is a great example of a merchant whose products and in-store environment are ideal for mobile purchases,” said Jon Squire, CMO of CorFire. “Incorporating a mobile wallet offering to a customer base that is always on the go enhances their overall shopping experience, increases convenience and drives in-store foot traffic. Dunkin’ Donuts has truly embraced the mobile medium, and it’s an absolute honor to work with such a dedicated partner.”

In addition to mobile payment options, the app developed by CorFire incorporates social media functions such as mobile gifting options through social media (i.e. Facebook), to mobile devices, via email and text message. Unlike other gift cards that are forgotten or lost, senders can view the status of sent gift cards (as unclaimed or delivered) to ensure cards are utilized along with notifications and reminders about gift redemption.

“Dunkin’ Donuts strives to provide the highest level of service along with the best quality baked goods and coffee available,” said Scott Hudler, Vice President of Global Consumer Engagement at Dunkin’ Brands, Inc. “The consumer feedback we’ve received to date has been extremely positive, as this completely virtual mobile application delivers the convenience, security and user-friendly applications our guests need to make the most of their shopping and gifting experiences in our restaurants.”

The application also provides customers with other useful information ranging from store location to nutritional information.

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About Dunkin' Donuts

Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for six years running. The company has more than 10,000 restaurants in 32 countries worldwide. For the full-year 2011, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.4 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

About CorFire

From retailers to handset manufacturers to financial institutions to mobile network operators, organizations today need a proven way to extend their brands and enable their customers to use smartphones as a channel for commerce. With its proven industry expertise, CorFire helps all organizations in the mobile ecosystem deliver on the promise of an environment where consumers can live life mobile. As the mobile commerce business of SK C&C USA, CorFire leverages the billion dollar financial backing of its parent company, SK C&C, with its 10+ years of mobile payments experience to provide a scalable and trusted technology that helps companies quickly and securely move their mobile commerce platforms forward.

Headquartered in Atlanta, with a second office in San Francisco, CorFire offers three core technology solutions: its Trusted Services Manager (TSM) platform - CorTSM™, a robust mobile wallet platform - CorPay™, and Cor360 - a state-of-the-art suite of mobile marketing services. For more information please visit www.corfire.com.