Justin Bieber Attracts Army of Fans to Sydney’s Star Casino, announce Lucky Nugget

The latest celebrity casino endorsement proves that casino resorts still have star power

SYDNEY--(BUSINESS WIRE)--Justin Bieber fans flocked to the Star Casino in Sydney in a gamble to catch a glimpse of their favourite teen idol, announce Lucky Nugget. The Canadian singing sensation has been staying at the city’s leading casino during his Australian publicity tour, and he’s not the only star with a penchant for casino glamour.

Since the Golden Age of Las Vegas, celebrities and casinos have enjoyed a mutually beneficial relationship. The 1950s Rat Pack helped Las Vegas to become a star attraction, boosting the profiles of casinos on the Strip. In return for lavish accommodation and hospitality, Hollywood’s A-list and musical stars have helped casinos to become popular mainstream holiday getaways.

Where gambling was once seen as an underground vice, seeing the world’s leading stars and starlets enjoying a spin of the roulette wheel, or taking to the blackjack tables has helped transform gambling into an acceptable, and glamorous, pastime. The rise of internet casinos like Lucky Nugget, alongside widespread advertising campaigns, have encouraged a whole new generation to take to the tables in recent years too.

Bricks and mortar casinos now face serious competition from their online counterparts, which offer up just as wide a selection of games as you’ll find on any casino floor, only 24-hours a day, providing a more convenient way to play. As a means of attracting more customers back to the casino floor, major casinos are now concentrating on making their venues all-round entertainment centres – a fun place for young and old to enjoy a night out or a weekend away, rather than just a destination for gambling.

Justin Bieber’s stay at Sydney’s Star Casino is just the latest in a long line of celebrity endorsements of casino resorts. And as long as celebrities continue to enjoy the opulent hospitality on offer, whether they take to the tables with their Hollywood earnings or not, casinos will continue to enjoy their reputation as the world’s foremost entertaining hotspots.

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Sources:

Las Vegas Online Entertainment Guide: http://www.lvol.com/lvoleg/lvshows.html

Sands Cotai Central website: http://www.sandscotaicentral.com/

Forbes, April 2012: http://www.forbes.com/sites/robertolsen/2012/04/11/adelson-launches-4-4-billion-macau-casino/

Forbes – Celebrity’s favourite casinos article: http://www.forbes.com/2007/10/12/travel-casino-celebrity-forbeslife-cx_sv_1012travel.html

Wikipedia - Celebrity Poker Showdown: http://en.wikipedia.org/wiki/Celebrity_Poker_Showdown