Business Wire
 Joe’s Crab Shack
September 04, 2012 07:03 AM Eastern Daylight Time 

Joe’s Crab Shack Joins Effort to End Childhood Hunger in America

Month-long fundraising campaign to benefit Share Our Strength’s Dine Out for No Kid Hungry™

HOUSTON--(BUSINESS WIRE)--More than 16 million children in America live in households that struggle to put food on the table, according to the USDA. In September, Joe’s Crab Shack joins Share Our Strength’s No Kid Hungry® campaign to end childhood hunger.

“As a restaurant company, we believe all people should have the food they need to live happy, healthy lives”

As a national partner of Share Our Strength, Joe’s has participated in the annual Dine Out for No Kid Hungry™ event since its inception in 2008. Last year, Joe’s was the leading fundraiser, donating more than $700,000 to the organization.

Joe’s restaurant managers are integral to the success of the fundraising efforts, hosting unique events in the many communities Joe’s calls home. Last year Scott Richards, general manager of the Joe’s Crab Shack in Oceanside, Calif., witnessed the excitement first hand. “Everyone in our restaurant – from employees to guests, and even our guests’ children, were involved in the fundraiser. It was amazing – our employees made sure everyone who walked in the door knew about Share our Strength’s goal to end childhood hunger and our guests donated thousands of dollars to the cause.”

Starting Sept. 1, guests at Joe’s can donate to Share Our Strength’s No Kid Hungry® campaign and in return receive valuable coupons. For every $1 donation, guests receive a free slice of Key Lime Pie; with a $5 donation, a free order of Crab Nachos; and with a $10 donation, a free Classic Steampot. The certificates are valid only with the purchase of an entrée and are redeemable for three months starting Oct. 1.

This year, guests can also donate to the No Kid Hungry campaign by visiting Joe’s website, where they will receive an online receipt redeemable for the item corresponding to the donation amount.

“As a restaurant company, we believe all people should have the food they need to live happy, healthy lives,” said Joe’s Chief Marketing Officer Robin Ahearn, a member of Share Our Strength’s national marketing committee. “Everyone in our organization believes we have a role in helping end childhood hunger, which translates into a great passion for fundraising for this important annual event.”

About Joe’s Crab Shack

Founded in Houston, Texas, in 1991, Joe’s Crab Shack is quickly becoming everyone’s favorite seafood restaurant, with 128 locations in more than 30 states. Joe’s serves up fun times and serious seafood, with more than 25 crab items on the menu in addition to fish, lobster, mussels, clams and shrimp. Part of Ignite Restaurant Group’s (NASDAQ: IRG) portfolio of restaurants, Joe’s is a national partner in Share Our Strength’s No Kid Hungry® Campaign, a national effort to end childhood hunger in America by 2015. For more information go to www.joescrabshack.com/media-center/.

Contacts

for Joe’s Crab Shack
Tracy Aiello, 817-329-3257
tracy@spmcommunications.com
or
Devin Maxey, 817-329-3257
devin@spmcommunications.com

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