Prisa TV Selects Jinni as Provider of Discovery and Recommendation Solutions for Spanish TV Subscribers

MADRID & TEL AVIV, Israel--(BUSINESS WIRE)--Leading Spanish Pay-TV operator Prisa TV has announced today its new partnership with Jinni, the entertainment discovery engine based on personal tastes & changing moods. Prisa TV, the company behind CANAL+ SPAIN, is the third major European television network to offer its subscribers this unique semantic-based user experience powered by Jinni for TV viewing within the household.

“funny and cynical friendships in the city”

Pablo Romero Sulla, Director of Content at CANAL+ YOMVI (the CANAL+ online environment, providing live broadcast and VOD streaming), stated "Our goal is to offer our subscribers the best possible experience available. When we decided to further enhance our service by adding new discovery and recommendation capabilities, we decided to offer a whole new entertainment experience, as provided by Jinni. Our viewers will now have the option to enjoy content selection from personalized channels, created according to their own unique tastes. We're introducing them to a brand new world of TV viewing." Yosi Glick, Jinni Co-Founder & CEO, adds "This is a great and meaningful step for both companies; we are honored CANAL+ SPAIN selected Jinni to help revolutionize their subscribers' TV viewing habits. By offering them a new and advanced approach to content selection and discovery, Prisa has proven to be an attentive company that holds its service, and its subscribers, high on their priorities list. Jinni is excited to add this respected Tier-1 European network to our list of clients."

Once the new service is underway, CANAL+ subscribers will be able to select and view content from personal "Taste Collections", reflecting each viewer's unique Entertainment Personality and viewing habits. These collections are only one of the many personalization features offering a refreshing look at the user-centric approach to content recommendations. In addition, Prisa TV subscribers will be able to enjoy advanced content Explore and Discovery options powered by Jinni's Entertainment Genome™, while using natural language to search intuitively for content they like; for example: a search for something "funny and cynical friendships in the city" can be made instead of just looking under "Comedy."

By partnering with Jinni, Prisa TV is looking to differentiate its TV service by complying with two important industry trends: (1) the demands of a changing consumer market, led by the growing awareness of personalized entertainment services, along with the understanding that semantic capabilities in Pay TV services is a feasible notion; (2) continuing to shift focus towards the consumers' experience by creating and offering features with intuitive semantic-driven capabilities.

About Prisa TV

PRISA TV is Grupo Prisa’s audiovisual holding company and owner of CANAL+, the leading Pay TV platform in Spain. With nearly 1,800,000 subscribers, CANAL+ has pioneered the production and implementation of digital television, high definition and 3D broadcasts, and the development of interactive services.

About Jinni

Jinni is the first and only taste-and-mood based engine powering entertainment discovery. Using content genetics and nuanced understanding of user tastes, the Jinni engine powers a uniquely intuitive and personalized experience that increases content consumption and consumer satisfaction.

The Jinni service is powered by the Entertainment Genome™, containing thousands of genes that are assigned to each title to describe mood, style, plot, setting and more; this is a rich alternative to the usual genre language, which benefits both the quality of the content delivered as well as the intuitive semantic-based user experience. New titles are automatically indexed via analysis of user reviews and synopses, using a proprietary Natural Language Processing solution.

Jinni’s content discovery solution has been voted “Best Product Idea” by CableLabs. Jinni is a Webby Awards honoree, a Red Herring 100 Europe winner, an OnHollywood 100 winner, a SXSW Web Awards nominee, a TechCrunch Europas nominee, a finalist in the 2012 Connected TV Awards for Outstanding Technology Innovation, and was selected as the best movie recommendation engine by CNET and Lifehacker. Jinni provides content discovery and recommendation solutions to European content providers Belgacom, Swisscom and Prisa TV. To see Jinni's award winning engine at work, visit www.jinni.com.