Vita Coco® Signs Four Pro-Football Players to Growing Athlete Line-up

Pro-athletes trade up to coconut water and endorse Vita Coco brand in advertising and marketing campaigns running nationwide

Arizona wide receiver Larry Fitzgerald says “Vita Coco really works!”

NEW YORK--()--Vita Coco, the country’s best-selling fresh coconut water brand, today announced new partnerships with four pro-football players training hard this month in preparation for the upcoming season. The players include:

  • Vernon Davis – San Francisco tight end
  • Larry Fitzgerald – Arizona wide receiver
  • Eric Decker – Denver wide receiver
  • Devin Hester – Chicago wide receiver

They will join Chicago basketball star Joakim Noah; Boston’s beloved second baseman Dustin Pedroia; and Texas star outfielder Josh Hamilton as faces for the Vita Coco brand, which has found a loyal following amongst pro-athletes who have incorporated coconut water into their training regimes.

“I’ve started drinking all-natural Vita Coco, and I can feel the difference in my training,” says Larry Fitzgerald. “With all the talk about natural hydration, I had to try it for myself. Now I keep a few cases at home and in the locker room fridge to stay hydrated and avoid cramps. It really works!”

The mission of Vita Coco’s athlete roster: to educate consumers about the importance of natural hydration. “Hydrate naturally” is the key message in Vita Coco’s ongoing advertising and marketing.

Davis, Fitzgerald, Decker and Hester will be featured in Vita Coco’s U.S. campaign, appearing in billboard, radio, digital media, and in-store advertising starting this month and running through the rest of the year.

About Vita Coco

Vita Coco® is America’s favorite fresh coconut water brand. Delicious, hydrating and electrolyte-rich coconut water has become a beverage staple and the ‘it’ drink. Informed, health-conscious consumers, in-the-know celebrities and influencers, pro-athletes and nutritionists have all become loyal fans of coconut water, swearing by the Vita Coco brand for its hydration and replenishment benefits. Award-winning Vita Coco is one of the most sought-after products in the beverage aisle and is available at over 60,000 stores across the country. Visit www.vitacoco.com for more details.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50388033&lang=en

Contacts

Media:
Arthur Gallego, 917-593-3097
ag@gallegoandco.com

Vita Coco coconut water's new pro-football lineup "Hydrate Naturally" (from left) Devin Hester, Eric Decker, Larry Fitzgerald, Vernon Davis. (Photo: Business Wire)

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Release Summary

Vita Coco coconut water signs four top pro-football players as new faces for brand. Vita Coco is the best-selling coconut water brand in the U.S.

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Contacts

Media:
Arthur Gallego, 917-593-3097
ag@gallegoandco.com