BreathableBaby® Launches BreathableSack Wearable Blanket as Most Technologically Advanced Wearable Blanket Available Nationwide

BreathableSack Wearable Blanket Keeps Baby Dry and Comfortable (Color: Kiwi with Owl Embroidery). Photo by BreathableBaby.

MINNEAPOLIS--()--BreathableBaby®, a child safety products company and maker of the award winning Breathable Mesh Crib Liner, is proud to introduce the BreathableSack™ Wearable Blanket, designed to keep baby dry and comfortable while helping reduce the risks of overheating and suffocation, which are often associated with overdressing and/or loose blankets in the crib.

Designed for maximum comfort, the BreathableSack Wearable Blanket is comprised of the most technologically advanced material and retracts moisture away from baby 10 times better than the leading brand.1 The BreathableSack Wearable Blanket is available now at Babies“R”Us stores nationwide.

“The American Academy of Pediatrics and leading safety organizations warn parents against using soft, loose bedding in cribs. The BreathableSack Wearable Blanket is the perfect solution for parents who want to keep their baby safe, comfortable and dry throughout the day and night,” said BreathableBaby founder, Susan Waters. “And we know this is an important feature of wearable blankets because we conducted extensive focus group sessions with parents and listened to their needs when developing the BreathableSack.”

The BreathableSack Wearable Blanket, available in sizes small and medium, comes in kiwi, pink and blue colors with sweet and simple matching embroideries on the front, with ample room for baby’s legs to move around. The two zipper pulls allow for bottom up or top down access, and the zipper cover keeps baby’s neck protected from the zipper itself.

In addition to the risks associated with loose blankets in a baby’s crib, parenting experts, child product safety organizations and the American Academy of Pediatrics warn parents about the importance of not allowing your baby to overheat. Overheating is considered a leading cause of SIDS (http://www.firstcandle.org/?s=overheating#A4). This is especially important to remember in the winter months when parents often over-bundle their newborns to keep them warm.

BreathableBaby’s product line of breathable baby safety products is affordable and accessible to parents nationwide. BreathableBaby products are designed to address the risks of suffocation, entanglement and overheating. For more information on where to buy BreathableBaby products please visit www.breathablebaby.com.

About BreathableBaby

BreathableBaby is dedicated to developing breathable innovations that address parents’ concerns for baby’s safety inside the crib. The recipient of numerous awards for creative innovations in making the crib environment safer for babies, the company began out of a need in the market for products that were safer and competitively priced. BreathableBaby’s products are patent-protected.

Resources For More Information On Safe Sleep and Crib Safety

Consumer Product Safety Commission www.cpsc.gov/info/cribs

Keeping Babies Safe www.keepingbabiessafe.org

American Academy of Pediatrics www.healthychildren.org

First Candle www.firstcandle.org

Juvenile Products Manufacturers Association http://cribsafety.jpma.org

1Wicking and Evaporation Test was conducted to test the claims that the BreathableSack wearable blanket reduces the risk of overheating and removes moisture ten times better than the leading brand. No study was conducted to determine if the BreathableSack wearable blanket will prevent SIDS from occurring.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50387903&lang=en

Contacts

Sway PR & Marketing
Kelly Olson, 612-483-5685
kellyolsonpr@gmail.com

Release Summary

Designed for maximum comfort by keeping baby dry and comfortable, the BreathableSack Wearable Blanket helps reduce the risks of overheating - a risk factor for SIDS, and suffocation.

Contacts

Sway PR & Marketing
Kelly Olson, 612-483-5685
kellyolsonpr@gmail.com