In Honor of National Toilet Paper Day, Charmin 2012 Election Kicks Off in Flushing, Queens

Flushing Residents Cast Their Ballots to Vote for Their Favorite Charmin and Help Launch Nationwide Campaign

FLUSHING, N.Y.--()--As fans get ready to celebrate National Toilet Paper Day this Sunday, the Procter & Gamble (NYSE: PG) Charmin brand announced today the launch of their 2012 Toilet Paper Election, asking fans across the country to vote for their favorite Charmin – Ultra Soft or Ultra Strong. The election commenced with a rally in Flushing, Queens where the Charmin Bears campaigned for votes. Across the country, TP fans are encouraged to visit Charmin’s Facebook page to show their support for either Ultra Soft or Ultra Strong.

“Charmin’s variety of product choices has something for everyone,” said Laura Dressman, Charmin communications manager. “We’re leaving it up to the public to tell us how they ‘enjoy the go’ by voting for their favorite product. We are thrilled to kick-off our Toilet Paper Election here in Flushing today and now that the debate is underway, every vote counts!”

Charmin invites fans to join them on Facebook.com/Charmin to cast their ballots for Ultra Soft or Ultra Strong and join in on the debate. Fans who visit the Charmin Facebook tab until October 28th have the opportunity to win weekly prizes, including a year’s supply of Charmin. For those who are not sure which side to vote for, Charmin encourages fans to take its online TP quiz and watch debate videos on Facebook to learn more about each candidate’s stance on all the bathroom tissue issues.

Charmin Ultra Soft is America’s softest tissue, backed by its absorbent cushions that allow you to use less versus the leading value brand. On the other hand, Charmin Ultra Strong helps your family get a dependable clean with its DuraClean™ texture that is 50 percent stronger when wet, versus the ultra rippled brand. Whether you prefer softness or strength out of your toilet paper, you can’t go wrong with either product offering.

To learn more about the Charmin 2012 Election, Ultra Soft and Ultra Strong, visit Facebook.com/Charmin.

About Charmin

Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit http://www.charmin.com/.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Fairy(R), Gain(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R), Fusion(R), Ace(R), Febreze(R), Ambi Pur(R), SK-II(R), and Vicks(R). The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50386797&lang=en

Contacts

Procter & Gamble
Laura Dressman, 513-634-7363
Dressman.LP@pg.com
or
MSL
Stephanie Herzfeld, 646-500-7653
Stephanie.Herzfeld@mslgroup.com

To commemorate National Toilet Paper Day, a Queens resident votes in Flushing for his favorite Charmin during the kickoff rally of the 2012 Toilet Paper Election. Voting continues online at Facebook.com/Charmin. (Photo: Business Wire)

To commemorate National Toilet Paper Day, a Queens resident votes in Flushing for his favorite Charmin during the kickoff rally of the 2012 Toilet Paper Election. Voting continues online at Facebook.com/Charmin. (Photo: Business Wire)

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Contacts

Procter & Gamble
Laura Dressman, 513-634-7363
Dressman.LP@pg.com
or
MSL
Stephanie Herzfeld, 646-500-7653
Stephanie.Herzfeld@mslgroup.com