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http://www.disneyconsumerproducts.com/press/us
August 23, 2012 05:19 PM Eastern Daylight Time 

Disney Store Donates 25,000 School Supply Kits to Boys & Girls Clubs of America

To tweet this release, copy and paste http://bit.ly/DSBGCA to your twitter handle with the hash tag #Kits4Kids

PASADENA, Calif.--(BUSINESS WIRE)--To celebrate back-to-school, Disney Store, in partnership with The Walt Disney Company, will donate 25,000 school supply kits to children at Boys & Girls Clubs of America (BGCA). Full of classroom essentials, the Disney Princess and Cars themed supply kits include a folder, notebook, pencil case, pencils, ruler, eraser, sharpener, glue stick and a pair of scissors. Cast members from Disney Store locations across the country will deliver the supply kits to their local BGCA chapters. Through this donation, Disney hopes to add a little magic to the back-to-school experience as kids nationwide prepare to return to the classroom this fall.

“We hope to support children in our local communities by providing them with learning essentials for the upcoming school year.”

“Disney Store is proud to support Boys & Girls Clubs of America and admires the work the organization does to enhance the development of children across the nation,” said Paul Gainer, executive vice president of Disney Store. “We hope to support children in our local communities by providing them with learning essentials for the upcoming school year.”

Parents can find a wide assortment of back-to-school fashions, accessories, supplies and more at Disney Store. With the hottest styles of backpacks and lunch totes, supply kits and apparel, Disney Store is a one-stop shop for back-to-school gear. Girls will love the classic Disney Princess styles, new Brave backpacks featuring Merida and other adorable styles available for 2012. Boys will be ready for action sporting a Where’s My Water?, Spider-Man or Cars backpack.

Disney Store’s school supply kit donation is made in collaboration with Disney Friends for Change, an initiative that inspires kids and their families to make a lasting, positive change by helping people, communities, and the planet. Disney has a long history with BGCA that spans more than 50 years. Through financial and in-kind contributions, and through the time and talent of its Disney VoluntEARS, Disney supports the BGCA’s mission of helping young people reach their full potential as productive, caring and responsible citizens.

Guests can learn more about Disney Store’s school supply kit donation by visiting www.greatfutures.org/backtoschool. The Tools for Back-to-School Supply Drive is a fun, pop-quiz style game sponsored by longtime partner, Disney.

To shop the back to school collection, guests can visit their local Disney Store location or log on to DisneyStore.com and visit the Back to School Shop. To find a Disney Store location, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, like us on Facebook at www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore to stay connected to your favorite destination.

About Disney Store

The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores www.DisneyStore.com, www.disneystore.co.uk, www.disneystore.fr and www.disneystore.de. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world's largest and most successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.

About The Boys and Girls Club of America

For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, some 4,000 Boys & Girls Clubs serve nearly 4 million children and teens through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. Clubs provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at bgca.org/facebook and bgca.org/twitter.

Contacts

Disney Store North America
Marisa Martinez
(626) 773-5375
marisa.l.martinez@disney.com
or
Ronstadt & Associates PR for Disney Store
Nina Ronstadt
619-224-3186
nina@ronstadtpr.com

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