Nukotoys Combines Real-World Toys and Mobile Games with Launch of NUKO™ Trading Cards and Apps

Two New Entertaining and Educational Apps — Animal Planet Wildlands and Monsterology — Now Available for Free on the App Store, Collectible NUKO™ Cards Available at Apple Stores and Leading Retailers Nationwide

SAN FRANCISCO--()--Nukotoys, Silicon Valley’s toy company, today launched Animal Planet Wildlands and Monsterology, two highly entertaining and educational “NUKO-powered” games, an all-new category of play that merges physical toys with mobile games. NUKOs™ are collectible trading cards that “magically” spring to life when “tapped” to the screen of an iPhone, iPad or iPod touch. The Animal Planet Wildlands and Monsterology apps are free to play and available now on the App Store. Packs of NUKO™ cards are now available at Apple Stores and other leading retailers nationwide, including Toys ‘R Us, Target, and Walmart, as well as purchased virtually through the apps.

“We’re creating intelligent toys for kids that magically interact with an iPhone, iPad, and iPod touch,” said Doug Penman, founder and co-CEO of Nukotoys. “We see this as an incredible opportunity to pave a new path for the toy industry and believe the entertaining and educational content from Discovery Communications’ Animal Planet and Candlewick Press’ Monsterology is perfect for introducing this engaging new blend of virtual and physical play.”

NUKO™ cards are recognized by the Animal Planet Wildlands and Monsterology game apps when “tapped” to the screen of an iPhone, iPad, and iPod touch, instantly importing the contents of the card into the games. For example, tapping a Cyclops Monsterology NUKO™ creates a 3D Cyclops in the Monsterology app, while tapping an Animal Planet Wildlands Bengal Tiger NUKO™ creates a 3D Bengal Tiger in the Animal Planet Wildlands app. Stunning 3D graphics and dynamic gameplay make for an ideal experience on the iPad while also being compatible with iPhone and iPod touch.

NUKO™ cards are sold in randomized packs of three for $1.99 and seven cards for $3.99, with each pack containing Rare, Uncommon, and Common cards. A Premium Collector’s Box Set containing 28 cards for $19.99 is available exclusively at Apple Stores. Kids and parents can also purchase virtual NUKO™ cards via in-app Purchase, which provide instant play.

Animal Planet Wildlands whisks kids into a stunning 3D savannah to collect, trade, interact with, and learn about 50 exotic animals such as lions, jaguars, elephants and okapis. Once “tapped” into the game, players can run the animal through the environment, taking part in races and quests, collecting in-game puzzle pieces and learning about the predator-prey food chain with Takedown moves. Kids also can view Animal Planet™ videos and learn about an animal’s conservation status, predators and prey, natural behaviors and other fun, educational facts.

In Monsterology, kids unleash mythological creatures including a Cyclops, a Sea Serpent, the Golden Griffin, and the Dark Unicorn on the quest to become Master Monsterologists. Based on the New York Times’ best-selling “Ology” book series, Monsterology allows players to train, trade and battle using 100 collectable player-powered cards that bring 75 monsters, 15 magical items and 10 traps to life in fully 3D worlds of frozen ice, volcanic regions, and forest battlegrounds.

“More and more kids are interacting with iPads at younger and younger ages,” said Rodger Raderman, founder and co-CEO of Nukotoys. “To meet the rapidly changing preferences of these digitally fascinated kids, we’re bringing not only Silicon Valley technology and creativity to the toy industry, but also a change-focused process that puts kids first. By merging toys with these devices, we’re introducing the concept of toys as service, which we can evolve based on daily feedback we get from the community of kids and parents engaging with Nukotoys.”

Animal Planet Wildlands and Monsterology are available for free from the App Store on iPhone, iPad and iPod touch:

http://itunes.apple.com/us/app/monsterology/id498536525?mt=8

http://itunes.apple.com/us/app/animal-planet-wildlands/id498403311?mt=8

For more information, please visit http://www.nukotoys.com/.

To see NUKOs in action, visit: http://youtu.be/iTYKzIV2IOY and http://vimeo.com/47794819

The trailer for Monsterology can be viewed here, and the trailer for Animal Planet Wildlands can be viewed here.

About Nukotoys

Nukotoys, Silicon Valley’s toy company, is creating toys for today’s digitally fascinated kids and engaged parents. The start-up has the ambitious vision of transforming the $40 billion toy industry by creating toys and games that combine digital and physical play. Starting in summer 2012, Nukotoys addresses the $2 billion trading card segment and $33 billion mobile gaming industry with the introduction of Animal Planet Wildlands and Monsterology NUKO(tm), collectible trading cards containing characters and items that magically spring into action when touched to the screen of an iPad, iPod touch, or iPhone. For more information, please visit http://www.nukotoys.com/.

Founded by Douglas Penman and Rodger Raderman, two San Francisco-based entrepreneurs with proven track records in creative excellence and technology, Nukotoys has assembled a dream team of toy, trading card, video game, and educational pros that includes: Richard Garfield, creator of Magic the Gathering and Pokémon, the two most beloved trading card games in history; Peter Adkison, founder/CEO of Wizards of the Coast, publisher of Magic and Pokémon; Gordon Radley, former president of LucasFilm; Tom Kalinske, former CEO of Mattel, Sega of America, Leapfrog, Knowledge Universe, and Matchbox; and Karen Gruenberg, a longtime leader at Children’s Television Workshop, who also helped launch the kids’ cable networks Noggin and Sprout.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 142 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

About Candlewick Press

Candlewick Press is an independent, employee-owned publisher based in Somerville, MA. Candlewick publishes outstanding children’s books for readers of all ages; including books by award-winning authors Kate DiCamillo, M.T. Anderson, and Laura Amy Schlitz; the widely acclaimed ‘Ologies and Judy Moody series; and favorites such as the Where’s Waldo and Maisy books. Candlewick’s parent company is Walker Books Ltd. of London, England, with additional offices in Sydney, Australia, and Auckland, New Zealand.

Contacts

For Nukotoys
Chris Kramer, kramer@fortyseven.com
Chrissy Kelleher, chrissy@fortyseven.com
212-391-4707

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Contacts

For Nukotoys
Chris Kramer, kramer@fortyseven.com
Chrissy Kelleher, chrissy@fortyseven.com
212-391-4707